AI Conversational AI: Next Generation User Experience Silviya Radeva, April 4, 2024April 5, 2024 Here I am, sitting in my living room with a cup of coffee, thinking about a user research study that I’m currently conducting. Then a random thought occurred to me, “Hey, I wonder if ChatGPT knows how to conduct UX audits.” Half an hour later, I was still chatting with… Continue Reading
Blog Creating a Research Program in an Agile Environment Brooke Mellish, March 22, 2024March 22, 2024 User research is an essential part of the product development lifecycle that can’t be overlooked. Not conducting user research before design and development can be a costly mistake, resulting in increased iteration costs to fix usability issues from missed use cases or not fully understanding user behaviors before launch. Historically,… Continue Reading
AI Nurturing Trust, Human-Centricity, and Alignment: The PROS Approach to AI Design Principles Ravi Singh, February 29, 2024March 1, 2024 At PROS, we recognize the pivotal role that artificial intelligence (AI) plays in shaping user experiences and driving business growth. To ensure the success of our AI endeavors, we have established three core principles for designing product experiences: Trust, Human-Centricity, and Alignment. By prioritizing these principles, we aim to foster… Continue Reading
Blog Navigating the Labyrinth of UX Education: A Roadmap to Crafting Your Career in Tech Ayan Bihi, February 28, 2024March 1, 2024 In the ever-evolving realm of technology, user experience (UX) has emerged as a critical discipline, shaping the interactions between users and digital products. As the demand for UX professionals steadily rises, many individuals seek to embark on this rewarding career path. However, the vast array of educational options can be… Continue Reading