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Ascend UX Blog | PROS

Category: AI

AI

Conversational AI: Next Generation User Experience

Silviya Radeva, April 4, 2024April 5, 2024

Here I am, sitting in my living room with a cup of coffee, thinking about a user research study that I’m currently conducting. Then a random thought occurred to me, “Hey, I wonder if ChatGPT knows how to conduct UX audits.” Half an hour later, I was still chatting with…

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AI

Nurturing Trust, Human-Centricity, and Alignment: The PROS Approach to AI Design Principles

Ravi Singh, February 29, 2024March 1, 2024

At PROS, we recognize the pivotal role that artificial intelligence (AI) plays in shaping user experiences and driving business growth. To ensure the success of our AI endeavors, we have established three core principles for designing product experiences: Trust, Human-Centricity, and Alignment. By prioritizing these principles, we aim to foster…

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