Research The Power of Strategic UX Research: Aligning User Insights with Business Success Amanda Kassick, June 17, 2024June 17, 2024 In today’s fiercely competitive business landscape, the importance of user experience (UX) cannot be overstated. It’s the cornerstone upon which businesses build relationships with their customers, differentiate themselves from competitors, and drive growth. Strategic UX research serves as the bridge between user needs and business objectives, paving the way for… Continue Reading
Research Fostering User Trust in AI: Insights from a UX perspective Amanda Kassick, June 6, 2024June 17, 2024 You know when you read something that is so impactful that it keeps coming back to you over and over again? That was me with “Humans and Automation: Use, Misuse, Disuse and Abuse” (Parasuraman & Riley, 1997). I’ve lost count of how many times I’ve cited that study. Despite the… Continue Reading
Blog Creating a Research Program in an Agile Environment Brooke Mellish, March 22, 2024March 22, 2024 User research is an essential part of the product development lifecycle that can’t be overlooked. Not conducting user research before design and development can be a costly mistake, resulting in increased iteration costs to fix usability issues from missed use cases or not fully understanding user behaviors before launch. Historically,… Continue Reading