Blog Unveiling How Personalized UX Fuels Success in Digital Companies – B2C Edition IIiyana Pirinska, August 14, 2024 In today’s digital age, personalization has become a cornerstone of success for leading companies, profoundly shaping user experiences (UX). Digital businesses leverage personalized experiences to engage users and drive growth. But what exactly is personalization in this context? At its core, personalization involves tailoring interactions to meet individual user preferences… Continue Reading
AI Conversational AI: Next Generation User Experience Silviya Radeva, April 4, 2024April 5, 2024 Here I am, sitting in my living room with a cup of coffee, thinking about a user research study that I’m currently conducting. Then a random thought occurred to me, “Hey, I wonder if ChatGPT knows how to conduct UX audits.” Half an hour later, I was still chatting with… Continue Reading
Blog Creating a Research Program in an Agile Environment Brooke Mellish, March 22, 2024March 22, 2024 User research is an essential part of the product development lifecycle that can’t be overlooked. Not conducting user research before design and development can be a costly mistake, resulting in increased iteration costs to fix usability issues from missed use cases or not fully understanding user behaviors before launch. Historically,… Continue Reading
Blog Navigating the Labyrinth of UX Education: A Roadmap to Crafting Your Career in Tech Ayan Bihi, February 28, 2024March 1, 2024 In the ever-evolving realm of technology, user experience (UX) has emerged as a critical discipline, shaping the interactions between users and digital products. As the demand for UX professionals steadily rises, many individuals seek to embark on this rewarding career path. However, the vast array of educational options can be… Continue Reading