Blog Unveiling How Personalized UX Fuels Success in Digital Companies – B2C Edition IIiyana Pirinska, August 14, 2024 In today’s digital age, personalization has become a cornerstone of success for leading companies, profoundly shaping user experiences (UX). Digital businesses leverage personalized experiences to engage users and drive growth. But what exactly is personalization in this context? At its core, personalization involves tailoring interactions to meet individual user preferences… Continue Reading
Blog Creating a Research Program in an Agile Environment Brooke Mellish, March 22, 2024March 22, 2024 User research is an essential part of the product development lifecycle that can’t be overlooked. Not conducting user research before design and development can be a costly mistake, resulting in increased iteration costs to fix usability issues from missed use cases or not fully understanding user behaviors before launch. Historically,… Continue Reading