Issue link: https://pros.com/learn/i/1271819
LEVERAGE DEEPER INSIGHT FOR BETTER BUSINESS DECISIONS Price according to market conditions with dynamic responses to many different factors including; competitive pricing, customer willingness-to-pay, changes in costs, fluctuations in supply and demand, attributed 'value' on features and services, BU strategy, customer behavior, price sensitivity, etc. Predict the financial impact of prices on new service and product offerings, deals, rebates, strategies, bundles and more, driving actionable insights early in the planning process. Reduce churn and gain new customers by providing your sales reps unprecedented insights into their markets, cross-sell/upsell recommendations, high-priority and key customer targets, and opportunities in specific sales territories. The New Competitive Strategy To improve the customer experience, telcos must focus on digitally transforming the process of pricing and selling. This focus on digitally transforming the sales process will not only improve revenue and market share, it will defend against disruption of the market by competitors or macro-level events. PROS Makes It Easy PROS provides a single, dynamic, scalable, AI-powered commerce platform that enables telcos to grow ARPU, reduce customer churn, and gain new customers. Our integrated platform provides best-in-class analytic, pricing, and digital selling solutions. EFFICIENTLY AND EFFECTIVELY EXECUTE YOUR PRICING STRATEGY Manage and harmonize omnichannel pricing strategies through effective micro-segmentation and a centralized platform that coordinates and tailors pricing across all sales groups, business lines, and markets. Determine the winning price or discount for new and existing products, services, features, etc., based on a deeper understanding of attributes not being used today, including: spend history and trends, willingness-to-pay, location, service type, etc. Provide personalized target prices in order to maintain high performers and identify and improve the profitability of low performers. STREAMLINE AND IMPROVE THE CUSTOMER EXPERIENCE Improve the online experience with a personalized search engine and storefront, real-time optimized prices, personalized recommendations, seamless catalogs, 3D visualizations, customer specials, etc. Automate quoting and set-up of agreements through price guidance in negotiations, modeling of complex deal terms, and creation of proposals in seconds in order to reduce customer wait time. Streamline the sales process through guidance that simplifies renewals, rebates, approvals, and workflows integrated into your business systems. EXECUTIVE BRIEF FOR TELECOMMUNICATIONS INDUSTRY A Post-COVID Environment The COVID-19 pandemic has dramatically accelerated B2C and B2B customers turning to new digital technologies for communication and working from home. Today, 80% 1 of messaging traffic goes through WhatsApp, iMessage and Viber, and companies like Zoom and Microsoft Teams have seen unprecedented adoption. This new competition is significantly impacting international call and roaming revenue. How are telcos to retain B2C and B2B customers, much less acquire new ones, in a highly saturated market where traditional competitors and new entrants alike are aggressively competing for the same customers? The answer lies in focusing on improving the customer experience while creating new services and revenue streams.