R E S E A R C H N O T E
P R O G R A M : E N T E R P R I S E A P P L I C A T I O N S
D O C U M E N T N U M B E R : U 1 2 8 S E P T E M B E R 2 0 2 0
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C P Q R E T U R N S $ 6 . 2 2 F O R
E V E R Y D O L L A R S P E N T
A N A L Y S T
Isaac Gould
T H E B O T T O M L I N E
Nucleus analyzed the returns of configure, price, quote (CPQ) deployments over the past
five years and found businesses averaged over six dollars gained for every dollar invested
over a three-year period in the class of solutions. The primary value drivers of CPQ solutions
include increased revenue, reduced operational costs, increased sales employee
productivity, decreased time to close, and improved customer satisfaction. As companies
are looking to digitize more processes and unify business areas on a central platform, CPQ
serves as a natural bridge between ERP and CRM, making it an ideal beginning step in a
full-scale cloud transformation. That in mind, we expect investment in CPQ technology to
accelerate significantly in the next few quarters as more companies look to standardize
operations on a unified cloud platform.
