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Price Optimization’s Role in Business Growth & Customer Experience

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CONTRIBUTORS: Shelly Kramer Founding Partner + Lead Analyst, Futurum Research Daniel Newman Founding Partner + Principal Analyst, Futurum Research INQUIRIES: Contact us if you would like to discuss this report and Futurum Research will respond promptly. CITATIONS: This paper can be cited by accredited press and analysts, but must be cited in-context, displaying author's name, author's title, and "Futurum Research." Non-press and non-analysts must receive prior written permission by Futurum Research for any citations. LICENSING: This document, including any supporting materials, is owned by Futurum Research. This publication may not be reproduced, distributed, or shared in any form without the prior written permission of Futurum Research. DISCLOSURES: This paper was commissioned by HPE. Futurum Research provides research, analysis, advising, and consulting to many high-tech companies, including those mentioned in this paper. No employees at the firm hold any equity positions with any companies cited in this document. ABOUT PROS PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com. ABOUT FUTURUM RESEARCH Futurum is an independent research, analysis, and advisory firm, focused on digital innovation and market-disrupting technologies and trends. Every day our analysts, researchers, and advisors help business leaders from around the world anticipate tectonic shifts in their industries and leverage disruptive innovation to either gain or maintain a competitive advantage in their markets. Read our disclaimer statement here. © Copyright 2021. Futurum Research. All Rights Reserved. Company and product names are used for informational purposes only and may be trademarks of their respective owners. Futurum Research, LLC I futurumresearch.com I 817-480-3038 I info@futurumresearch.com | Twitter: @FuturumResearch CONTACT INFORMATION Important Information About This Paper HOW AI PRICE OPTIMIZATION CAN PLAY A SIGNIFICANT ROLE IN BOTH BUSINESS GROWTH AND CUSTOMER EXPERIENCE 8

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