Case Studies

PROS Best-kept Secret Success Stories | 4 Partnership with PROS The company partnered with PROS because of our experience in the healthcare industry and ability to create customized digital transformation solutions for profit optimization. Since our inception in 1985, our goal has been to help customers reclaim their time and efficiency with our profit optimization solutions. That year, PROS forecasting technology instantly mitigated a severe overbooking crisis based on high-load factors at a major airline carrier. That carrier became our first customer, Southwest Airlines, who remains our customer today. More than 3 decades later, we have long since emerged into the B2B space, carrying our "best-kept secret" for profitable growth with us while we developed deep expertise in more than 30 industries along the way. We constantly leverage our accrued experience to help navigate our customers' specific market challenges. Today, PROS patented technology creates customer-specific pricing by using attributes that drive customer willingness-to-pay (WTP), and we maintain these attributes at a customer/product level. No more manual spreadsheets with rows and rows of costs and line items. With our UI, our customers own and manage their segmentation and can add or remove attributes to drive their own strategy. They can let science choose the attributes. They can run segmentation whenever they want without IT resources on either end. They can price in real time and manage all their channels easily. Working Better Together We showed the healthcare provider that our patented technology would help the company generate quotes for all types of product packages. For example, we showed them that a patient would be able to order surgery and a hospital stay in 1 package, rather than 2, because PROS will allow them to offer prices for different combinations of products and treatments. We also showed them how the healthcare provider's sales agents will be able to easily provide highly configured package prices to the private insurance companies, the national health provider, and, on occasion, the patients themselves. After consultation, our team recommended a 2-phase deployment, starting with AI-powered Quoting by PROS to do away with the spreadsheets and sticky notes, then AI-powered Pricing by PROS to support optimized pricing for the self-pay market. Introducing PROS Hmmm, so it was PROS. This new system sounds brilliant!

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