Case Studies

From farm to table: how Fonterra optimizes with PROS

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Before With PROS Outcome A i- po w e re d P ricin g by P ROS A i- po w e re d Qu o tin g by P ROS AI-powered Pricing and Quoting by PROS allowed the company to: • Eliminate manual pricing and selling processes and have a better handle on dairy price volatility with automation and real-time commodities data integration. • Accomodate customers with faster quote turnaround times, quicker response times, and predictive product and channel mix recommendations . • Optimize their planning with better logistic and inventory data and analysis. This global dairy co-op's legacy system and manual pricing and selling methods were slowing it down. • Account managers were using spreadsheets and other manual methods to supply prices to customers and conduct sales for the volatile and dynamic dairy market, causing margin leakage. • The company's methods were slowing down customer response times and making high levels of customer service difficult to achieve, reducing their competitive edge. • The manual processes were also time- consuming and error-prone and limited the effectiven ess of overall operations. From farm to table: how Fonterra optimizes with PROS Faster pricing structure changes The dairy exporter can now make pricing changes in days or weeks, reducing their costs. Faster quoting Spot quotes and agreements generated by AI-powered Quoting by PROS have sped up sales' quoting process. Better customer retention Faster response times have reduced customer churn. Company description: Global dairy nutrition co-op Website: www.fonterra.com Headquarters: Auckland, New Zealand Number of employees: 19,600 Founded: 2001 Industry: Food & Consumables Revenue: NZ $22 billion

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