Issue link: https://pros.com/learn/i/1519968
2 Table of Contents Foreword. .......................................................................................................................................................................... 3 From competition to cooperation ................................................................................................................................. 4 Opening new horizons to airline retailing .................................................................................................................... 5 • Metasearch and the art of customer acquisition ................................................................................................. 5 • Winning travelers with comparison shopping ...................................................................................................... 6 • Gaining airline distrution freedom ......................................................................................................................... 7 Overcoming the challenges in retailing via metasearch ............................................................................................. 8 • Speed matters: fast but not too fast ....................................................................................................................... 8 • Offering more choice, one step at a time ............................................................................................................... 9 • No trade-offs on offer accuracy ............................................................................................................................ 11 • Moving from look-to-book to look-to-value ......................................................................................................... 12 Seizing the revenue potential of offer optimization via metasearch ....................................................................... 14 • Growing customers' shopping basket with ancillaries ...................................................................................... 14 • Bringing dynamic pricing to life ............................................................................................................................ 15 Prioritizing sustainable travel choices ....................................................................................................................... 17 A new era for travel partnerships ............................................................................................................................... 18 What's ahead? ................................................................................................................................................................ 19 Learn more about .......................................................................................................................................................... 20