3
Foreword
The industry advances on the path to modern airline
retailing. Airline-led offer optimization strategies
become critical as airlines rethink their channel
distribution strategies. The metasearch channel is no
exception, presenting airlines with new opportunities
to extend their market reach and engage travelers
in enhanced retailing experiences beyond their own
platforms.
By adopting a direct airline-led distribution approach,
airlines of different sizes and business models can
harness the potential of metasearch engines to bring
offer optimization to life, present richer offerings, and
boost conversion rates.
At PROS, we are deeply engaged in the airline
perspective, working with carriers on their airline-
led offer optimization and distribution strategies.
Moreover, through our partnership with Skyscanner,
we are privileged to be part of the metasearch
perspective too. The exciting part – in the next few
pages you will get access to insights and best practices
from both worlds.
PROS and Skyscanner will take you on a journey to
explore the endless opportunities for direct and more
meaningful retailing through metasearch engines.
"Industry initiatives around NDC, Offers and Orders, aim
at giving airlines absolute retail freedom: to be in control
of how their product reaches the market and optimize the
offers customers are presented with. This gives to indirect
channels like metasearch a totally new significance, opening
new opportunities for better retailing."
Surain Adyanthaya
PROS President of Travel
"We are excited by the renewed focus on modern airline
retailing and as one of the biggest consumers of NDC APIs
in the industry, Skyscanner is well positioned to help our
partners unlock the promise of personalization and true
dynamic offers using data from over 1 billion monthly
searches across our platforms."
Phil Donathy
Skyscanner VP Product Management
