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As the industry advances to modern airline retailing,
opportunities for more meaningful retailing through
the metasearch channel multiply. This directly
translates into increased potential for airlines to
generate revenues.
To make the most out of these opportunities the
travel ecosystem needs to come together and actively
collaborate – airlines, their meta partners and travel
technology providers. Legacy outdated technology
will still be a recurring challenge for a few more years
to come. But with direct offer distribution and the
adoption of AI for offer optimization there is potential
for some truly innovative thinking in the airline retail
space today. Thanks to the vast amounts of traveler
demand data metasearch engines possess and their
key role for reach and customer acquisition, these
digital savvy travel players are and will be key to
bringing innovation to life.
To quote PROS President of Travel, Surain
Adyanthaya – "It's an exciting and transformational
time for the airline industry." So, we urge our airline
customers and travel partners to join forces, explore
offer optimization through metasearch and go far
together on the path to commercial autonomy and
retail freedom.
Explore more about airline offer
optimization in the e-guide "Airline Digital
Transformation and Retail Freedom Through
Offer Optimization."
What's ahead?
