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PROS Retail: Transforming the Digital Retail Experience for Airlines

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2 Transforming the Digital Retail Experience for Airlines www.pros.com The digital economy is reshaping the expectations of today's travelers. They demand instant, frictionless experiences not only during flight shopping, but throughout the entire traveler journey. As an airline's direct channels become more important to their business, they are looking for more opportunities to improve the customer experience and increase the conversion of shoppers into bookers. It's no wonder that nearly half of airlines out there are considering or implementing a digital project across their web or mobile channel 1 . Building a Digital-first Experience Across Web & Mobile 1 2019 PROS/Hanover Airline Digitization Study

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