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Transforming the Digital Retail Experience for Airlines
www.pros.com
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2018 Digital Merchandising Survey | Diggin Travel
Transforming the Digital
Retail Experience
Less than 15% of airlines are satisfied with their booking platform
flexibility
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. Airlines are still challenged by transforming their websites and
mobile applications into storefronts. To be successful, airlines must:
Move away from rigid
and static UI
Enrich the shopping
experience, simplifying
the booking experience
Improve offer creation
and personalization
capabilities
Adopt merchandising
and retail techniques
Apply UI testing and
automation
Use data for science-
based optimizations
