www.pros.com
7
Creating Dynamic Airline Offers with Pricing Science
Meet the Airlines Accelerating
Dynamic Offers with PROS
M I D D LE E A S T E R N A I R L I N E
Middle Eastern flag carrier on the path to becoming a digitally savvy retailer
• Adopted a real-time, high-performance shopping and pricing offer engine to
support offers to metasearch, NDC, and other channels in the future.
• Improved choice for its customers by being able to offer the best products and
services to someone who wants to have a luxury product to a backpacker who wants
to travel in economy.
• Shifted control into its own hands, improving efficiency and significantly optimizing
distribution costs.
• Significantly improved the offer consistency, accuracy, and speed of delivery.
• Improved by more than 50% response times and as a result improved conversion
rates on the metasearch channels.
WO R L D ' S LE A D I N G AV I AT I O N G R O U P
Leading group of carriers looking to manage and optimize its direct
distribution network
• Quickly scaled to reach the metasearch world across all its markets with no host impact.
• Adopted comprehensive offer management capabilities to configure its sales offers
based on the traveler and channel.
• Achieved sub-second response times which directly improved conversion and
customer experience.
• Improved channel management and reduced look-to-book costs.
• Maximized revenues by adopting science-based dynamic pricing to overcome the
revenue limitations of class-based pricing.
