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Creating Dynamic Airline Offers with Pricing Science
According to Forrester Research, "the 'new normal' will create
additional customer interactions and touchpoints — potentially
creating more effort for and discomfort to passengers."
Airlines have a unique opportunity to hit reset and reevaluate the end-
to-end customer journey to create a flexible shopping and buying
experience, with built-in transparency, and communicate safety across
the board.
To dramatically change the customer experience, it will require the
right data and flexible technology to power revenue management,
sales, distribution, and digital retail strategies and deliver optimized
offers through an optimized customer experience.
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The Cost of the Status Quo
