www.pros.com
2
The PROS Platform
B2B selling has changed forever.
A prospective buyer no longer relies
on the first call with a salesperson to
understand their options when it comes
to solving a business challenge and the
costs and terms associated with it.
With increased information access and
price transparency, buyers aren't just
showing up with stronger expectations
for consistent pricing, but also
demanding the superior experiences
that mirror the simplicity of shopping
in their B2C worlds.
A digital world is an
informed world
—
leaving decision-makers
with more knowledge and
control than ever before.
Sales organizations can no longer
function as gatekeepers of the
information buyers need to make
purchasing decisions. The evolving
digital landscape presents new
complexities that sellers must adapt
to in order to deliver the customer
experience buyers not only want but
now demand.
1
I N T R O D U C T I O N
What makes B2B selling
more complex?
Informed Buyers
More Influencers
Price Transparency
Complex Product Offerings
Desire for Seller-Free Experiences
