• Lufthansa Cargo turned to PROS because
of their history of improving customer
experience and specialization in providing
tools that drive pricing consistency
and efficiency.
• PROS Smart Price Optimization and
Management (POM) and PROS Smart
Configure Price Quote (CPQ) enabled real -
time pricing and quoting across Lufthansa
Cargo's eCommerce portal, Rapid
Response Rate, providing direct and indirect
sales channels with real - time spot quotes.
• PROS dynamic pricing and analytics software
transformed the company by giving visibility
into revenue leakages and insights.
Lufthansa Cargo needed a pricing solution
that provided accurate and consistent
real - time quotes on a simple platform.
• Manual quoting process took multiple
emails and phone calls to execute.
• Their time - consuming pricing system was
generating inconsistency and overdiscounting.
• Their operations lacked the analytical
structure to gain insight into rate
performance and outcomes.
BEFORE WITH PROS OUTCOME
PRO S SM A RT C PQ
Double - digit increase in online sales
Accelerated quoting and easier, faster online
booking increased sales in a matter of months.
Greater productivity
The quoting process was reduced to a
single automated email, freeing up time
for more strategic work.
Elimination of revenue leakage
PROS helped drive higher yields with
their consistent, disciplined rate
and rule management and pricing
model execution.
Deeper insights
Lufthansa understands their
customers better than
ever before.
How PROS dynamic pricing helped an industry -
leading air cargo carrier deliver consistency
and drove double - digit sales growth
Website:
lufthansa - cargo.com
Headquarters:
Frankfurt, Germany
Number of employees:
4,200
Founded: 1977
Industry: Air Cargo
Revenue: €3.8 billion
PRO S SM A RT PO M
