Introduction Company #1 Company #3 Company #2
Company #1:
Land O'Lakes
Description: American member-owned agricultural cooperative
Revenue: $16 billion
Reason for using PROS: Land O'Lakes had been utilizing a combination
of legacy systems and spreadsheets to manage their pricing, quoting, and
data. Their methods were time-consuming for employees and produced a
low-quality customer experience. The company wanted a scientific approach
to pricing methodologies and capabilities to improve margins and offer
customers a modern, consistent, and convenient eCommerce experience by:
• Moving away from its legacy systems and manual processes
• Improving quote consistency and customer response time
• Efficiently managing over 20,000 SKUs
Solution: PROS was appealing to Land O'Lakes for its modern, cloud-based
solution for pricing and quoting, and the expert help they would be able to
offer while implementing the software. The company went with AI-powered
Quoting and Pricing by PROS. After deploying PROS pricing automations
and dynamic pricing tools to replace Land O'Lakes legacy technology and
manual processes, workflows were changed for the better. For example, the
company could now automatically derive insights and analytics, and more
easily manage product promotions.
Benefits:
1. Dynamic pricing drove faster decision-making, which led to a more efficient use of
employee time and better time-to-value.
2. The single, cloud-based solution enabled Land O'Lakes to unify and transform their
pricing processes across the entire business.
3. Streamlined workflows allowed the cooperative to provide a smoother experience
for customers.
Wow, we really Wow, we really
transformed our transformed our
pricing with that pricing with that
new software. new software.
READ THE FULL STORY
"For us, it's about embracing changes
and keeping up with them for
competitive advantage."
—Michael Macrie, Senior Vice President &
Chief Information Officer for Land O'Lakes
Hmm, I wonder if Hmm, I wonder if
that was PROS? that was PROS?
Yeah, and don't forget Yeah, and don't forget
the improved customer the improved customer
experience! experience!
PROS Best-kept Secret Success Stories: Food & Consumables
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