Issue link: https://pros.com/learn/i/1527449
12 Cybersecurity and compliance As airlines digitise more of their distribution and operations and move to cloud-based systems, the importance of robust cybersecurity measures has never been greater. Airlines are investing in advanced security technologies to protect against cyber threats, ensure data privacy and comply with increasingly stringent regulations. This includes implementing encryption, multi-factor authentication and continuous monitoring systems to safeguard sensitive data and maintain the trust of customers and stakeholders. Overall, the technology strategy for airlines is focused on leveraging cloud-native infrastructure, microservices, APIs, AI and enhanced cybersecurity to build a more flexible, efficient and customer- centric IT environment. This technological foundation is critical for supporting the industry's broader goals of revenue growth, cost reduction and improved operational agility as they move towards 2025 and beyond. Artificial intelligence and machine learning AI and machine learning technologies are playing a critical role in transforming airline distribution and commercial strategies. These technologies are being used to analyse vast amounts of data, predict customer behaviour, optimise pricing and improve operational efficiency. AI-driven chatbots and virtual assistants are increasingly being deployed to handle customer inquiries and provide personalised service, reducing the burden on human staff. Additionally, machine learning algorithms are helping airlines better forecast demand, manage inventory and optimise routes, leading to more efficient and cost- effective operations.