Issue link: https://pros.com/learn/i/1527449
19 Organisational change is another critical topic under consideration, often divided into two key phases. The primary focus for 2025 is assembling the right team to drive the transition to offers and orders. TiM advises against assigning this monumental task as a side job to a few employees — a common but ineffective industry practice. It's crucial to dedicate knowledgeable industry professionals to lead this significant transformation that will impact future generations of the airline's technology operations. Simultaneously, there is value in bringing in fresh perspectives from individuals experienced in other industries that have undergone significant transformations, such as telecommunications, banking and insurance. These new minds can challenge existing processes and contribute innovative ideas, ensuring that the airline does not merely replicate old practices but instead evolves to meet modern demands effectively. Portfolio Management: Bridging the gap between Offer & Order Offers are only as good as the products they contain. At PROS, we are focused on a critical module that airlines need in order to achieve full commercial autonomy and ensure they have full control over their products and stock on any sales or distribution channel. PROS Portfolio Management is made up of three vital components: a Product Catalogue, a Stock Keeper and a Supplier Automation module, with the latter being the enabler of scale for third-party relationships between airlines and their suppliers. IATA's Business Reference Architecture provides the airline industry with a standardised framework for their business capabilities as they strategically plan and engineer their Modern Airline Retailing transformation. PROS Portfolio Management caters to the needs of the Product Management, Stock Keeping and Contract Management domains and provides production proven capabilities in these areas. At PROS, we have already witnessed the success of thе Portfolio Management approach in other industries: we deploy this technology with some of the biggest retailers in the world, enabling them to sell highly configurable products with agility and a faster time to market, leading to a vastly more powerful selling experience. As we apply this expertise in the airline industry, we see the tremendous potential for airlines to better define their products, articulate their value to other distribution and airline partners and excel commercially. Christopher Allison, Director, Product Management, Offer & Order, PROS