Issue link: https://pros.com/learn/i/1527449
9 2.1 Direction with technology. Airlines are steering towards a future where they have greater autonomy over their IT systems, data and customer interactions, driven by cloud-native technologies and self-service models. This strategy is designed to reduce costs, increase revenue and ensure that airlines remain competitive in an increasingly digital and customer-centric market. The following are key observations that TiM has made over the past two to three years in the context of the reasons to change with a technology focus. Control and access to data Airlines are increasingly prioritising the ability to control and access their data independently. This shift aims to reduce reliance on third-party systems, such as Global Distribution Systems (GDS), and to enable more direct management of customer interactions, pricing and sales channels. By harnessing their data more effectively, airlines can tailor offerings, improve customer experiences and drive revenue growth. Cloud-native architecture The move to cloud-native systems is a critical component of this strategy. Cloud-native architectures provide the scalability, flexibility, and cost-efficiency needed to modernise airline IT infrastructures. These systems support rapid innovation, allowing airlines to deploy new features and services more quickly, respond to market demands in real-time and reduce operational costs by utilising modern, scalable technology.