Issue link: https://pros.com/learn/i/1527449
3 Offer and Order: Looking to 2025 and beyond. Outline This paper, written by Travel in Motion, serves as a reflection on the status quo of the airline industry's transition to Offers and Orders, as well as an outlook into 2025 and beyond. A lot of work has gone into Offers and Orders in the industry. On one hand, IATA and the Modern Airline Retail consortium have invested days, weeks and months of effort in defining the path and uncovering the risks and challenges. At the same time, any vendor in the commercial space of an airline has invested considerable resources in designing and developing solutions. We know from personal experience that there are many airlines embarking on Offers and Orders – some in concept phases while others are designing their transition path and discussing the with vendors. Others still are working to develop the actual solutions with the aim to learn from these early product developments and build on that experience. For the outlook, we outline our view on where the industry maturity currently is (see our maturity scale on page 6), as well as what we anticipate will be the focus of the coming year in section 2. We assume the focus for many airlines will remain on generating value through Offer, learning about Order and taking first steps. We do not believe that there will be as much attention on Service Delivery and Order Accounting in 2025 – rightly or wrongly. However, our outlook for beyond 2025 sees a strong focus on those two topics and a hardening of Offers and Orders. We were lucky enough to get a number of interviews and opinions on this topic, not only from our sponsor, PROS, but also from Air Europa, United Airlines and the Lufthansa Group. We would like to thank them for their participation and valuable insights. Should you be new to the airline industry, or new to Offers and Orders, this paper is most likely not for you. At least, not yet. It does not aim to explain the basics of Offers and Orders and assumes the reader has at least some level of knowledge of the concepts and recent industry discussions and events. Travel in Motion would like to thank PROS for the generous sponsorship, without which the effort of research, writing, publishing and all other activities to complete this paper would not be possible. Where are you going, Offers and Orders? 5 A focus on 2025 and beyond 8 And afterwards? 21 Your next steps—our call to action! 27 Research and writing by Jason Balluck, Mona Kristensen, Daniel Friedli Travel in Motion AG Published in October 2024 The industry has advanced with Offers and Orders, with many airlines working towards a future-state design – what can we expect next year?