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PROS research shows increased use of digital channels but ongoing concerns about pricing transparency and ease of doing business
Frustrated by lack of effective digital purchasing experiences, 70 per cent of B2B buyers are thinking about shifting their preferred vendor to a competitor, according to research released by PROS on Tuesday.
Based on 210 responses from buyers across multiple countries, the Houston-based firm’s COVID-19 Bericht über B2B-Einkaufstrends showed that one in three buyers have terminated a vendor, while two out of three buyers have terminated their contracts based on unavailability of product supply.