AI Made Practical; How to Best Price Your Products
David M. Williams,
If you recognise the potential artificial intelligence (AI) can bring to your business but don’t know where to start, the impact of AI on pricing optimisation, personalisation, and sales efficiency will be the most impactful types of technology investments in 2022 says Michael Wu, PhD, chief AI strategist for PROS Holdings.
If your business knows AI can bring value but is unsure how to begin applying it to your situation Wu provides an excellent stepping-in point for you. After all, if you want to maximise profit you need to cut costs or increase revenue and when it comes to pricing you no longer need to roll the dice; instead, you can apply a wealth of AI experience to your own data to monetise more efficiently and maximise your profits.