Wie 6 Martech-Firmen während der COVID-19 vorgehen

The whole world has seemingly had to make pivots due to COVID-19. And that goes for marketing technology companies, as well. … We’ve caught up with some martech companies to see if they adapted their product roadmaps and offerings due to COVID-19 and how they’re coping generally with the world health pandemic. … PROS: Moving […]

Die Beschleunigung des Wandels annehmen

By Geoff Webb, VP of Strategy at PROS. While Brexit certainly feels like a unique, and dramatic event for businesses in the UK, it is also a harbinger of the future and, perversely, represents a clarion call for businesses to embrace an accelerating pace of change. Businesses that weather Brexit will do so because they […]

13 zu vermeidende Fehler bei der IT-Umstrukturierung

As more companies move toward digital transformation and implement more complex technology infrastructure, the onus is on IT leaders to restructure their departments to meet the demand. It’s a complicated process that requires a deep understanding of the needs and potential pitfalls. Below, 13 experts from Forbes Technology Council examine common mistakes IT leaders should […]

Inspirierende Frau: Celia Fleischaker | Chief Marketing Officer, PROS

Celia Fleischaker joined PROS in 2017 and serves as its Chief Marketing Officer. She leads all aspects of marketing, including marketing operations, product marketing, branding, corporate communications, global events, digital strategy and demand generation. Fleischaker is responsible for developing and executing strategies that build on PROS success as a leading provider of commerce solutions and […]

Die Rolle der KI bei der Gewährleistung des Datenschutzes

With artificial intelligence (AI) now used in many of the apps that drive the digital workplace, many enterprise managers are beginning to question the implications this will have for privacy. This is not just speculation though. There is a good deal of research that indicates just how deep AI has dug into the technology that […]

Kann KI uns helfen, angesichts von COVID-19 eine widerstandsfähigere Wirtschaft aufzubauen?

Last week, President Trump addressed the nation on the coronavirus pandemic. Countries around the world have been taking aggressive measures to stop its spread. Closing borders, emergency funding programs, and city and countrywide mandated quarantines are just a few of the actions taken to help combat this invisible enemy. The disruption caused by this pandemic […]

PROS-Branchenexperte Mike Slone wird in den IATA AIR Think Tank berufen

Leading Industry Body to Drive Discussion, Recommendations and Prototypes that Define the Future of Airline Retailing HOUSTON, March 17, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced its participation in the International Air Transport Association (IATA) Airline Industry Retailing (AIR) Think Tank. With the […]

Drei Wege, um mit Geschwindigkeit und Kundenerfahrung Verkäufe zu gewinnen

Of all the demands on customer experience, nothing is more important than how fast a seller can give a buyer what they want, Loretta Faluade of PROS writes. Technology has redefined brand loyalty. Regardless of whether your business is B2B or B2C, ‘best-in-class’ products are no longer the singular, sure-fire way to win customers. In […]