PROS ernennt Nikki Brewer zum Chief People Officer
Brewer to drive innovative global employment initiatives to create a destination for outperformers HOUSTON, January 7, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Nikki Brewer has been appointed as Chief People Officer – a role responsible for furthering the PROS global people […]
Harmonisches Verkaufen: Wie sich die Rolle des B2B-Verkäufers weiterentwickeln muss, um der Kundennachfrage gerecht zu werden
It’s a noisy world. Your customers and prospects are constantly bombarded with messages and content, day after day. Surprisingly, much of it is actually very good. According to research conducted by Gartner, almost 90% of B2B buyers indicated that the information they get during the purchasing process is high quality. The problem is that while […]
Die 9 größten Herausforderungen für IT-Führungskräfte im Jahr 2020
… Culture change in a digital world Digital transformation requires an ongoing commitment that evolves over time, argues Geoff Webb, vice president of strategy at software company PROS, and a change in mindset rather than a reliance on technology alone. “In the coming year, business leaders will need to understand that the digital transformation doesn’t […]
Die digitale Transformation steckt für Fluggesellschaften noch in den Kinderschuhen
Airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove. Like many other consumer facing industries, airlines are no longer feeling the gentle nudge of customer expectations – it’s more like a shove. With more of us flying now than ever before, we have come to expect the […]
Wie man Leben oder Sterben durch den "Peak" vermeidet
We are now in the midst of the peak buying period (October-December). It’s undoubtedly an important time of year for all retailers. Traditionally, it’s a time of heightened sales around the holidays that has consumers flocking to their devices or the storefront. But for some retailers, the majority of their revenue is made during this […]
Teilen ist Fürsorge: Warum wir Marketing und Vertrieb aufeinander abstimmen müssen
Did you know that in many financial services organisations, the Chief Marketing Officer will often have the biggest IT budget? It might surprise you, but the reason is relatively straight-forward: in recent years there has been an immense investment in MarTech, and it’s made the discipline of marketing very tech-heavy. So much so in fact, […]
141 Prognosen zur Cybersicherheit für 2020
Serial cybersecurity entrepreneur Shlomo Kramer said in a 2005 interview that cybersecurity is “a bit like Alice in Wonderland” where you run as fast as you can only to stay in place. In 2020, to paraphrase the second part of the Red Queen’s observation (actually from Through the Looking Glass), if you wish to stay […]
Wie sich die Akzeptanz von künstlicher Intelligenz in Unternehmen bis 2020 verändern muss
Artificial intelligence has already been integrated into our daily lives in more ways than imaginable. Businesses are also starting to implement AI to make faster, smarter and more complex decisions. This not only enhances the overall customer experience for customers, but also increases the efficiency in all parts of the business, and ultimately drives greater […]
Gastbeitrag: Die Wissenschaft der Vorhersage von Verbraucherabsichten
Airlines have the data to drive differentiation, personalisation and revenue, says PROS Solution Strategy Director for Travel Aditi Mehta Unlike some industries, airlines have no shortage of data. In fact, they have years of historical booking data, allowing them to measure things like how many seats were reserved before a flight took off, who their […]
14 wichtige Protokolle, die Mitarbeitern helfen, Ihr digitales Eigentum zu schützen
In the modern world, one of the most important assets a company has is its digital property. This is especially true for technology firms—proprietary software and systems are often the lifeblood of these companies, and having them fall into the wrong hands is potentially disastrous. While you may have dedicated IT and security personnel, the […]