Why PROS Acquired Travelaer

By David Kaplan | Kambr Media

The $12 million deal extends PROS’ Travel portfolio with Travelaer’s booking engine and NDC platform and promises PROS’ clients an “integrated experience for airlines to further enhance their retailing capabilities, enabling airlines to connect the digital retail experience to their journey to offer optimization.”

PROS’ $12 million acquisition of French e-commerce platform Travelaer represents a significant step for the airline revenue management software company’s ambitions to strengthen its digital merchandising offerings.

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