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Jeff Cotten, CEO, PROS
At PROS, we believe AI’s greatest promise isn’t in automation, it’s in elevation. While many focus on how AI streamlines repetitive or technical tasks, its real value lies in how it transforms the way people work, think, and lead. AI enables individuals and teams to devote more energy to work that requires creativity, emotional intelligence, and strategic decision-making.
AI isn’t here to replace human insight—it’s here to amplify it. AI is a trusted co-pilot; an intelligent assistant that accelerates learning, supports decisions, and scales productivity. With the right guardrails, AI becomes a force multiplier that helps every employee act with purpose and lead with impact. Because leadership isn’t reserved for those with a fancy title—it’s unlocked through the right tools.