Averitt Express, a total transportation solutions provider, strives to offer the best customer service and value. To keep its pricing competitive, however, the company needed more than just anecdotal evidence and gut feel.

“Service excellence is the heart and soul of our brand, and our decade-long partnership with PROS reflects the immense value we place in their solutions and the collaborative relationship we’ve built to further deliver on our brand promise,” said Mark Davis, Vice President, Pricing, Averitt. “The switch to AI-powered pricing has transformed our operations and strengthened our customer relationships. Our pricing strategy, powered by PROS, is a clear differentiator, helping us avoid the commodity trap and position value at a market-relevant price point for our customers.”

With PROS Price Optimization & Management, Averitt is equipped with the analytics and market insights to drive revenue growth from delivering a superior customer experience and earning new business. These positive results instilled confidence in Averitt’s pricing team and fostered trust between pricing analysts and salespeople.

"It's amazing to me more LTL carriers haven't adopted PROS," says Mark Davis, Vice President of Pricing and Traffic for Averitt.

About Averitt Express

Established in 1971, Averitt Express is a leading provider of freight transportation and supply chain management with international reach to more than 100 countries. Averitt specializes in delivering customized solutions for service offerings that include climate controlled, cross border/domestic offshore, dedicated, expedited, intermodal, international ocean/air, local customization, less-than-truckload, PortSide®, retail distribution services, transportation management, truckload (dry van, flatbed, brokerage) and warehousing services. Averitt's technology offerings include a full suite of web-based shipping tools, electronic data interchange (EDI), and transportation and operations management systems.