Scaling Smarter: How Direct Supply Modernized Pricing for 500,000+ Products with PROS Price Optimization and Management 

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.

With over 500,000 categorized products spanning senior living essentials, Direct Supply faced an immense pricing challenge. Managing millions of price records across multiple pricing levels required a robust, scalable solution to replace outdated spreadsheets and manual workflows. 

In this customer interview, Cody Nagy, Senior Manager, Customer Success at PROS, sits down with Holly Hadden, Senior Pricing Analyst at Direct Supply. Holly shares insights into their eight- year partnership with PROS and how using Price Optimization and Management has transformed their pricing operations. From automating cost pass-throughs to empowering 200+ inside sellers with smarter discounting guidance, Direct Supply reveals the keys to pricing efficiency at scale. 

Video Highlights: 

  • 1:17 – After more than 8 years of working together, can you walk us through the PROS solutions you’re using today, how they fit into your operations, and the key challenges they’re helping you solve? 
  • 3:17 – What are some of the major challenges you’ve tackled over the years as both your business and the PROS solution evolved? 
  • 5:45 – What role has PROS played in helping Direct Supply manage pricing complexity during a time of economic uncertainty and tariffs? 
  • 7:36 – What are some of the benefits or outcomes you’ve seen from the PROS solution? 
  • 10:02 – What do you believe has been the key to the successful partnership between Direct Supply and PROS? 

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