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Land O’Lakes reinvents its pricing methodology with PROS

  • Created: April 24, 2023
  • - Updated: December 1, 2025
PROS Inc.

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.

Key Takeaways

  • Legacy systems replaced: Transitioned from spreadsheets to AI-powered tools.
  • Improved efficiency: Streamlined pricing for 20,000 SKUs globally.
  • Digital transformation: Enhanced online buying with tailored segmentation.
  • Margin growth: Achieved across all locations and product lines.

Land O’Lakes, a leader in agriculture and food production, faced challenges managing pricing for 20,000 SKUs across 60+ countries and 6,000 independent dealers. Using legacy systems and spreadsheets, they struggled with inefficiencies and missed opportunities for growth.

To learn more about how Land O’Lakes reinvented its pricing methodology with PROS, read the customer success story or download the ebook.

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