For over a decade, predictions swirled about the fate of B2B salespeople, some even forecasting their disappearance. Fast forward to 2025, and while eCommerce and digitization have transformed buying, the role of the seller is far from extinct. Instead, it’s evolving into something smarter, more specialized, and more valuable than ever.
In this conversation, Sunil John, Chief Product Officer at PROS sits down with guest speaker Rick Bradberry, Principal Analyst at Forrester. In the video, Rick unpacks Forrester’s vision for the next revenue super cycle, a period of growth and transformation that redefines how buyers and sellers interact.
Video Highlights
- 0:18 – For years, some have predicted the end of B2B salespeople. How do you see their role evolving today?
- 2:15 – How do you see AI agents acting as a bridge between buyers and sellers, and how might that role accelerate digitization in the sales process?
- 4:00 – Do you think the salesperson of the future will need deeper product or technical expertise to guide buyers at key moments in their journey?
