Press Release

Are Poor Value Capture Strategies Leaving Money on the Table?

December 9, 2015

Media Alert

WHAT:      In today’s competitive market, it’s critically important that companies clearly define and communicate the value of their goods and services during the sales cycle.

Focusing on pricing as a pre-sales activity is important. Still, there are far too many decisions that occur after a sale – including terms, contracts, renewals and rebate programs – that can lead to value loss. Astute companies know they must also address post-sales pricing actions to ensure they are not giving away profit through unplanned discounts, incentives and uncontrolled pricing policies.

An effective value capture strategy helps ensure organizations get their expected profits through the entire process, which reduces the possibility of leaving money on the table. With discipline, execution and follow-through, value capture can have a powerful impact on profitability.

This informative webinar presented by PROS and the Professional Pricing Society (PPS) will offer insights and best practices on implementing a value capture strategy:

  • Learn about behaviors and disciplines that deliver profitable outcomes.
  • Understand common risks and pitfalls that limit results.
  • Leverage best-in-class examples of price optimization success.
  • Discover hidden opportunities in cost-to-serve and other areas of the business.

WHO:           Join PROS and Beanstalk Revenue Management:

  • Beanstalk Revenue Management CEO and former 3M Chief Pricing Officer Diana Zuzek
  • PROS Director of Pricing Strategy Eric Petty

WHEN:        Wednesday, Dec. 9, 2015

12:00 p.m. EDT/11:00 a.m. CDT


WHERE:      To register for the event, visit the website. To learn more about PROS, visit the website at or follow PROS on Twitter @PROS_Inc


About Diana Zuzek

Diana Zuzek is CEO at Beanstalk Revenue Management and the former Chief Pricing Officer at 3M. Zuzek has a proven track record of delivering robust P&L results across industries and geographies.


About Eric Petty

Eric Petty serves as PROS Director of Pricing Strategy with a primary focus on pricing effectiveness solutions including predictive pricing analytics and pricing optimization.


About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers consistently realize their potential through the perfect blend of simplicity and data science. PROS offers solutions to accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS customers experience meaningful revenue growth, sustained profitability and modernized business processes because of PROS revenue and profit realization solutions. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.


# # #


Media Contacts: 

Sheila Watson



PROS Captures Multiple Stevies in 2015 American and International Business Awards


Leverage Sales Enablement to Improve Cross-Functional Alignment and Drive Business Value