Presseinformation

LONDON and BRUSSELS, Oct. 21, 2013 – die intelligente Preisverwaltung von PROS integrieren,^® (NYSE: PRO), a big data software company, today announced the results of a European research survey conducted by the European Pricing Platform (EPP), a not-for-profit organisation that supports the development of pricing professionals in the region. Based on responses from more than 120 business leaders and pricing experts, the European Pricing Maturity Study 2013 indicates the majority of organisations want to improve their approach to sales and pricing management. 

Dem Forschungsbericht zufolge überschätzen mehr als die Hälfte (56%) der Befragten ihren derzeitigen Reifegrad bei der Preisgestaltung. Die Mehrheit der Unternehmen (90%) ist derzeit nur in der Lage, Standardpreislisten oder einzelne Transaktionen zu verwalten, anstatt potenzielle Wertsteigerungsmöglichkeiten zu erfassen und ihre Waren und Dienstleistungen für die Kunden richtig zu positionieren. Um die Vertriebseffizienz zu verbessern und besser zu steuern, wollen 88% der Befragten in den nächsten 12 Monaten in neue Technologien investieren.

EPP President Pol Vanaerde commented, “Pricing is a strategic business enabler that drives sales growth and spans multiple business areas and functions, including sales, marketing, finance and product management. It is often not integrated and managed effectively. Companies that bring together pricing and sales are able to better perform in their markets, capture more value for their customers and increase their own profitability.”

PROS EMEA General Manager Eric Allen said, “These research results provide valuable insight into the role big data applications and pricing management can play in improving sales effectiveness. PROS helps companies bring sales and pricing teams together using data science and analytics that drive the right decisions and provide organisations with a competitive advantage for winning deals more profitability. Industries from manufacturing and automotive, to chemicals, logistics and services, are using data science to sell more effectively and improve results. We are pleased to have sponsored this research and appreciate the work of the EPP.”

As part of its research, EPP evaluated maturity levels for pricing across a range of industries including automotive, chemical, high-tech, life sciences, machinery and equipment manufacturing, postal and logistics, and telecommunications, in the business-to-business arena. Fast Moving Consumer Goods (FMCG) was the only business-to-consumer sector included in the report.

Im Rahmen des Pricing Maturity Model (Modell zur Preisgestaltung) wies das EPP jedem Befragten auf der Grundlage dieser Kriterien eine Rangfolge zu: 

• Stufe 1: Pflege von Preislisten - übt grundlegende Techniken der Preisgestaltung.
• Stufe 2: Transaktionskontrolle - kann Produkte zu den richtigen Preisen an Kunden verkaufen.
• Stufe 3: Vollständige Wertschöpfung - Praktiziert eine stärkere Segmentierung von Kunden und Lösungen.
• Ebene 4: Preisoptimierung - verwendet Lösungen und Einnahmemodelle, die den größten Nutzen für den Kunden und die höchste Rentabilität für das Unternehmen bieten.

Zu den Ergebnissen für diese Branchen gehören die folgenden:

• Die Befragten aus dem Maschinen- und Anlagensektor schätzten ihre Preisgestaltung am realistischsten ein. Die Unternehmen dieses Sektors sind am ehrgeizigsten, wenn es um die Verbesserung ihres Ansatzes zur Preisgestaltung und der Vertriebseffizienz geht. Sie waren auch am meisten daran interessiert, eine Preisgestaltungssoftware zu implementieren, die mit ihren ERP- und CRM-Systemen integriert werden kann.
• Hightech-Unternehmen sind in ihrer Preisgestaltung am weitesten fortgeschritten: 43% der Unternehmen arbeiten auf Stufe 3 des EPP Pricing Maturity Model.
• Im Chemiesektor gaben 60% der Befragten an, dass eine gezielte Preisoptimierungsstrategie für ihr Unternehmen ein "Muss" ist. Ganze 80% der Befragten glauben, dass Big-Data-Analysen zu höheren Gewinnspannen führen werden.
• Überraschend ist das Ergebnis, dass FMCG-Unternehmen bei der Reife der Preisgestaltung am schlechtesten abschneiden. Die größten Herausforderungen für diese Unternehmen bestehen laut der Studie darin, die Kontrolle über die Rabattpraktiken zu erlangen und die riesige Menge an Daten, die bei Kundentransaktionen gesammelt werden, sinnvoll zu nutzen.

For information on how to use big data for sales effectiveness, visit the PROS website at www.pros.com. For a full copy of this report, visit http://info.pros.com/EPP-EuropeanPricingMaturityStudy_DownloadPage.html or call +44 (0) 1784 777 010. For more information on EPP, please contact Nicolene Barnard on nicolene.barnard@pricingplatform.eu.

About EPP

Founded in 2004, the European Pricing Platform has become the leading knowledge sharing platform for European pricing and profit optimisation decision makers, revenue managers and CxOs, dedicated to developing and sharing pricing knowledge, best practices and resources via on-line and off-line media. The EPP is dedicated to the professional development of the individuals and companies involved in the process of pricing and profit optimisation. To learn more, visit the website at http://www.pricingplatform.eu

Über PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply 27 years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers big data solutions to optimise sales, pricing, quoting, rebates and revenue management across more than 30 industries. PROS has completed over 600 implementations of its solutions in more than 50 countries. The PROS team comprises more than 700 people around the world. To learn more, visit www.pros.com.

Zukunftsgerichtete Aussagen

This press release contains forward-looking statements, including statements about the functionality and benefits of big data software for pricing and sales effectiveness to organisations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with big data software and its current expectations of the benefits of big data software for organisations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organisation’s pricing and revenue management needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of big data software for pricing and sales effectiveness such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise. 

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Medienkontakte:

James Garber
pros@marchcomms.com
617-960-9875

Mark Kember
Goode Communications für PROS
mark.kember@goode.co.uk
+44 (0)1491 873 323