PROS Dynamic Offers Liberates Airlines from Legacy Barriers to Accelerate Airline Retailing

Comprehensive offer management solution powered by proprietary dynamic pricing delivers end-to-end offer control and flexibility

HOUSTON, March 2, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today launched PROS Dynamic Offers, a complete offer management solution giving airlines full ownership and control to offer science-based products and services to passengers across all digital and direct channels. With PROS Dynamic Offers, airlines break down legacy barriers to end-to-end offer creation and static class-based pricing, delivering the most relevant offers across seat, fare and ancillaries to travelers, with a solution designed to increase conversion rates and drive greater revenue.

In the wake of 2020, airlines are seeking to grow by 2.8 billion passengers in 2021 [1] and carriers do not want to miss out on the pent-up demand for travel experiences. Innovative airlines continue to invest in digital solutions to be more agile and engaging with prospective passengers, with a sharp focus on delivering highly personalized offers that drive conversion, regardless of channel.

“Airlines need to embrace omnichannel retailing to be best positioned to serve a changing customer landscape,” said PROS Principal Surain Adyanthaya. “By bringing together the power of revenue management, offer creation and distribution – powered by PROS dynamic pricing – airlines can deliver a frictionless, revenue optimal shopping experience for customers, meeting their expectations today, while building greater brand loyalty over time.”

PROS Dynamic Offers is an integrated best-in-class offer management solution that brings PROS state-of-the-art AI to shopping, pricing, and merchandising capabilities so airlines can:

• Build Optimal Products and Bundles – increase customer conversions with a simplified offer creation process that provides the most personalized and relevant product and service offerings for each customer
• Generate Prices Dynamically – maximize revenues with science-powered dynamic pricing to deliver the most relevant offers that meet customers willingness-to-pay
• Scale and Optimize Distribution – optimize distribution cost and increase look-to-book conversions with scaled distribution across digital and direct connect channels

“Dynamic offers will be critical, especially in the context of NDC and ONE Order, to drive retail transformation in the airline industry,” said IATA Head of Dynamic Offers Sebastien Touraine. “As airlines are able to move to true offer and order management solutions, they will have access to the flexibility and control they need to dynamically bundle products and services in real time, which will in turn drive more passenger conversions.”

PROS Dynamic Offers is part of the PROS Platform for Travel, which empowers airlines to create and sell the most personalized package for each traveler in an increasingly complex marketplace. With PROS, airlines can optimize every shopping and selling experience, make better business decisions, respond quicker to market changes and accelerate revenue growth while harnessing the power of digital retail.

Learn more about PROS Dynamic Offers and why it is a critical part of an airline’s journey to offer optimization.

[1] IATA. (2020, November 24). Deep Losses Continue Into 2021. https://www.iata.org/en/pressroom/pr/2020-11-24-01/.

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.