PROS, European Pricing Platform Collaborate to Unlock the Power of Pricing
LONDON & BRUSSELS, March 28, 2012 – PROS® (NYSE: PRO), a world leader in pricing and revenue management software, today announced the expansion of its role as lead sponsor of the European Pricing Platform (EPP), Europe’s leading organization for pricing decision-makers and revenue managers. Working together, PROS and EPP will collaborate to raise awareness of the role pricing excellence plays in driving strategic business advantages. Headquartered in Brussels, EPP is dedicated to developing and sharing pricing-excellence knowledge, best practices and resources.
The relationship with EPP includes collaboration on learning materials such as white papers and case studies on pricing optimisation, as well as customer-centric webinars and events.
With companies of all sizes facing increased market volatility and difficult trading conditions, pricing decisions clearly impact how businesses adapt. PROS will support EPP in its mission to educate and inform senior business leaders about how to leverage the power of pricing to achieve competitive advantages, drive business strategies and create selling confidence. The two organizations will additionally demonstrate how pricing optimisation and planning provides companies with critical information that enables them to outperform in their chosen markets.
“Business leaders recognize that pricing can improve profitability and business agility, which we’ve experienced with our own customers,” said PROS EMEA General Manager Rob Glenn. “By collaborating with EPP, we are advancing best practices to help companies employ pricing as a strategic lever for creating profitable growth. Together, we’re creating a resource base and sharing these best practices to help companies find the answers they need to advance their pricing strategies.”
“The EPP provides high-value networking and information sharing opportunities for pricing leaders across Europe,” said EPP Chief Executive Officer Pol Vanaerde. “Deploying the right pricing strategy is essential to helping drive business growth and improving profitability. Our aim is to support and promote pricing excellence so that it takes its rightful place as a strategic requirement for businesses. We are very pleased to be expanding our partnership with PROS as this will advance awareness of pricing strategies across European businesses.”
As part of the collaboration, Pol Vanaerde is to present on the future role that pricing will play within organisations at PROS European Pricing Summit. The event, scheduled for April 24 in Munich, will present the very latest thinking and best practices on pricing optimisation based on first-hand market awareness and research.
About EPP
Founded in 2004, the European Pricing Platform has become the leading knowledge sharing platform for European pricing decision makers, revenue managers and CxO’s, dedicated to developing and sharing pricing knowledge, best practices and resources via on-line and off-line media. The EPP is dedicated to the professional development of the individuals and companies involved in the process of pricing. To learn more, visit the website