Future roadmap, integration with existing systems and user interface are identified as key strengths of PROS’ pricing strategy solutions
HOUSTON, January 2, 2019 - PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that it has been named a Leader by IDC in the IDC MarketScape for Worldwide B2B-Focused Price Optimization Applications.
Buyers shifting to digital channels has required B2B vendors to continuously deliver competitive pricing to increase market share and profitability. To deliver on customer expectations, leading vendors turn to price optimization technologies that leverage artificial intelligence (AI) to identify pricing opportunities, support negotiations and enable real-time eCommerce price calculations that adapt to current market conditions. PROS sales technology is backed by decades of AI expertise, a heritage in helping businesses navigate pricing complexity and constant innovations in AI that add an intelligence layer to a variety of data sources to generate actionable insights.
The IDC MarketScape report states, “price optimization applications are entering a period of rapid evolution due to the adoption of machine learning (ML) and the ability to leverage external data (e.g., competitor pricing, weather, commodity pricing) to define tighter customer/product segments, price better, and offer valuable prescriptive insights.”[1]
PROS price optimization and management solutions, which integrate with PROS SmartCPQ und Opportunity Detection technologies, were evaluated based on detailed interviews with vendors, publicly available information and end-user experiences. The following were cited as strengths by the IDC MarketScape:
- Built for the future and road map: Customers were very delighted with the PROS road map and how well the solution would serve them into the future. They pointed out how PROS customer experience personnel were proactive and took their feedback. They were excited to utilize the upcoming ML/AI features on the road map to generate insights and reduce complexity.
- Integration with external systems (CRM, ERP, etc.): Customers rated PROS highly on their ability to quickly integrate with their existing systems. A large worldwide enterprise company pointed out the huge complexities of integrating with several ERP systems and continually making sure the pricing data is keeping multiple systems up to date.
- User Interface: Customers liked how PROS continually evolves their user interface to make it easier to use […].
“As businesses constantly adapt to rapidly changing market conditions, such as the competition, channel complexity and other factors, price optimization technologies offer a way overcome complexity to maximize profitability and customer satisfaction,” said Valerie Howard, Solution Strategy Director at PROS. “Our recognition as a leader in the IDC MarketScape reflects the efforts of PROS to use the latest advancements in AI to ensure that the pricing strategy model is continually learning from changing market conditions to accurately deliver price guidance.”
Über PROS
PROS Holdings, Inc. (NYSE: PRO) bietet KI-gestützte Lösungen zur Optimierung des Verkaufs in der digitalen Wirtschaft. Die Lösungen von PROS ermöglichen es Unternehmen, ihre Produkte und Dienstleistungen in einer Omnichannel-Umgebung mit Geschwindigkeit, Präzision und Konsistenz zu bepreisen, zu konfigurieren und zu verkaufen. Unsere Kunden, die in ihren Märkten führend sind, profitieren von jahrzehntelanger Erfahrung in der Datenwissenschaft, die in unsere Branchenlösungen eingeflossen ist.
Über IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Zukunftsgerichtete Aussagen
Diese Pressemitteilung enthält zukunftsgerichtete Aussagen, einschließlich Aussagen über die Funktionalität und den Nutzen von KI-gestützten Lösungen für Unternehmen im Allgemeinen sowie die Funktionalität und den Nutzen der Softwareprodukte von PROS. Die in dieser Pressemitteilung enthaltenen zukunftsgerichteten Aussagen basieren auf den bisherigen Erfahrungen von PROS mit KI-gestützten Lösungen und den derzeitigen Erwartungen hinsichtlich der Vorteile von KI-gestützten Lösungen für Unternehmen, die diese Software implementieren und nutzen. Zu den Faktoren, die dazu führen könnten, dass die tatsächlichen Ergebnisse erheblich von den hierin beschriebenen abweichen, gehören die Adressierbarkeit der Anforderungen einer Organisation an KI-gestützte Lösungen, die Risiken, die mit der Entwicklung und Verbesserung von Produkten mit der Funktionalität verbunden sind, die erforderlich ist, um die angegebenen Ergebnisse zu erzielen, sowie die Risiken, die mit der komplexen Implementierung und Wartung von KI-gestützten Lösungen wie den Softwareprodukten von PROS verbunden sind. Weitere Informationen zu den Unsicherheiten, die sich auf das Geschäft von PROS auswirken, sind in den von PROS bei der Securities and Exchange Commission eingereichten Unterlagen enthalten. Diese zukunftsgerichteten Aussagen stellen die Erwartungen von PROS zum Zeitpunkt der Veröffentlichung dieser Pressemitteilung dar. Spätere Ereignisse können dazu führen, dass sich diese Erwartungen ändern, und PROS lehnt jegliche Verpflichtung ab, diese zukunftsgerichteten Aussagen in Zukunft zu aktualisieren oder zu ändern, sei es aufgrund neuer Informationen, zukünftiger Ereignisse oder aus anderen Gründen.
[1] IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment (IDC #US44517118), December 2018