PROS to Take Center Stage at London Aviation Festival with Presentation on the Digitization of the Airline Industry

HOUSTON, Aug. 28, 2018 – PROS^®(NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that PROS Principal Surain Adyanthaya will deliver an address at the 15^thannual Aviation Festival, an exhibition and award-winning conference that’s become one of the largest and most established aviation shows in the world. The conference and exhibition, scheduled for Sept. 5-7, will host more than 3,000 participants from 120 global airlines and 150 exhibition booths.

Adyanthaya will deliver an address titled “Transforming Offer Optimization and Revenue Management with Artificial Intelligence.” Many applications claim to deliver AI and cognitive technologies, and often fall short of the strategic value they promise to provide. Adyanthaya will show executives how to discern fact from fiction, and how finely tuned and credible AI delivers offer creation and dynamic packaging that augments pricing and revenue management strategies. He will also demonstrate real-time dynamic pricing capabilities that enable carriers to deliver personalized offers that increase consumer satisfaction and conversions.

“The digital era is providing unprecedented opportunities for airlines to drive greater speed, intelligence and personalization to satisfy the requirements of their customers,” said Adyanthaya. “Airlines are free to sever the requirements of legacy systems that bog down their ability to deliver dynamic packaging and intelligent offers to their customers. With the computing power available today, airlines are able to provide customers real-time dynamic offers with pricing that corresponds with their willingness-to-pay. We look forward to showcasing our vision for what we believe is the best and most exciting time for airlines across the globe.”

At the conference, PROS will showcase its Offer Optimization solutions, including eCommerce and Revenue Management that put personalization and control in the hands of the airline. PROS serves airlines around the world, including 18 of the top 20 on the newest SKYTRAX World Airline Awards.

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc. To learn more about PROS airline solutions, download the company’s newest ebook – The PROS Difference: Powering Airlines Modern Commerce. To learn more about PROS Shopping capabilities, preview its video: PROS Shopping Puts You in Command of Your Distribution.

About PROS

PROSHoldings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

 Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the futurewhether as a result of new information, future events or otherwise.