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Remote Work: How to Stay Ahead of Your Customers’ Needs

Geoff Webb,

Limited face-to-face interaction can make it hard to know what your customers want. Consider these three expert strategies to meet their current needs and anticipate future ones

The way companies do business has shifted dramatically as a result of the pandemic, and there’s every reason to believe that whatever the “new normal” is, buyer habits and preferences won’t be returning to how things were before.

In a recent study we conducted examining how the pandemic shifted B2B buyer preferences, we found that 37 percent of businesses are primarily purchasing through digital channels. This is up from 29 percent prior to the outbreak and is expected to continue to rise to 40 percent post-pandemic.

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