Guest Post: Transactions are Dead, but Customers Live On

Geoff Webb,

This week we feature an article from Geoff Webb, the Vice President of Products at PROS. He explains the importance of building a solid, human relationship with your customers in the digital world.

There are no transactions. Not anymore.

Two hundred years ago, buyers purchased all types of items – food, clothing, furniture – from vendors they knew and trusted. Then along came chain stores, the supermarket, and the internet. Suddenly people were buying from companies they never met – strangers! – without giving it a second thought.

But change is inevitable and buying behavior changed once more.

Read the full article


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