Turkish Airlines Selects PROS to Support Network and Revenue Growth
HOUSTON & ISTANBUL, March 29, 2012 – PROS® (NYSE: PRO), a world leader in pricing and revenue management software, today announced that Turkish Airlines has begun implementing four PROS solutions to support its global expansion. After an exhaustive evaluation process, the Istanbul-based carrier selected the state-of-the art PROS Origin & Destination Solutions™ (O&D), PROS Real-Time Dynamic Pricing™ (RTDP), PROS Group System™ and PROS Group Agent™. The transaction was closed in December, 2011.
As a member of the Star Alliance, Turkish Airlines is one of the largest airlines in the world, flying to 189 destinations. Skytrax, a world-recognized brand associated with travel excellence, awarded the airline its 2011 “Best Airline in Europe” recognition.
“As we expand our operations around the world, we sought a solutions provider that could accommodate our strategic growth requirements,” said Turkish Airlines Chief Marketing Officer Faruk Çizmecioğlu. “As we add destinations and build connections, we require sophisticated technological products that can evaluate our entire network for the best available seat/price combinations. We conducted proof-of-concept testing, and PROS technologies worked well with our existing systems, which are required to fuel our global growth.”
“Turkish Airlines is a global carrier, and innovation with the latest revenue management technology is an important consideration,” said PROS Travel President Benson Yuen. “Our experience and knowledge are excellent complements to the airlines’ next-generation revenue management requirements. PROS technologies and solutions serve as strategic enablers that power airlines worldwide, and we appreciate the confidence and trust Turkish Airlines has placed in PROS.”
PROS O&D is a highly configurable system that provides significant incremental revenue benefits over leg/segment solutions. It is a true PNR (Passenger Name Record)-based forecasting and optimization solution that aligns revenue management objectives with other critical commercial operations of the airline.
About Turkish Airlines
Established in 1933 with a fleet of only five airplanes, Star Alliance member Turkish Airlines is today a four-star airline with a fleet of 179 aircraft (passenger and cargo) flying to 189 cities around the world, comprised of 40 domestic and 149 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several “Passengers Choice Awards” from the consumer-ranking group, Skytrax. Based on 2011 results, Turkish Airlines has been chosen as the winner in three categories: “Best Airline Europe,” “Best Premium Economy Seats” for its Comfort Class seats, and “Best Airline Southern Europe.” It has also received awards for its catering and holds a coveted four-star designation, putting the airline in a small group of top-quality carriers. Turkish Airlines was also given the Skytrax designation of “World’s Best Economy Class Onboard Catering” in 2010, and Skyscanner’s “Best on-Board Food 2011.” Long-haul business-class passengers also enjoy the Flying Chef service on-board.