UK Food Service Giant, BFS 3663, Selects PROS to Enhance Customer Service, Loyalty with Real-Time Pricing

Distributor Completes First Phase of Implementation

HOUSTON, July 13, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced BFS 3663, one of the leading food service distributors in the United Kingdom, has selected the PROS Pricing Solutions Suite as the pricing technology to improve profitability and margins. In June, BFS 3663 met a major milestone, completing the first phase of its PROS implementation. The company acquired the PROS software licenses during the fourth quarter of 2010, with implementation work beginning during the first quarter of 2011.

With more than £1.00 billion in annual revenue, BFS 3663 is the European subsidiary of multi-billion dollar global conglomerate Bidvest Group. Based in South Africa, Bidvest is one of the world’s largest global food service distributors and employs more than 100,000 people.

“We conducted thorough evaluations of several vendors and selected PROS as our partner,” said BFS 3663 Group Commercial Director Ian Crawford. “PROS took an impressive role in the initial engagement, demonstrating a keen interest in our business needs and requirements. The consultative approach with our team built credibility, backed by working models and outstanding references, all of which were differentiators. We are confident the PROS solutions will help us improve customer service and loyalty by empowering our sales teams to respond more quickly to requests and with the right information,” he said.

“Food services distributors across the globe are challenged with making timely pricing decisions for products, many of which are perishable commodities,” said PROS Europe General Manager Wagner Williams. “Through the PROS prescriptive pricing methodologies, customers confidently gain pricing power to make decisions that support their operations and business goals. By providing the BFS 3663 team with the power to provide customers with real-time pricing information from their office or in the field, they’ll confidently be equipped to make decisions that support their operations and business goals.”

BFS 3663 will deploy PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimizer™ software modules, which comprise the complete PROS Pricing Solution Suite. The three modules seamlessly work together to support the company’s pricing lifecycles, from identifying pricing opportunities, to setting pricing strategies and executing optimized prices from the BFS 3663 offices or directly in the field.

To learn more about PROS, visit the website at www.prospricing.com.