PROS behind the scenes insights from CW: Global Pricing and Revenue Management Summit.
PROS were keynote speakers and sponsors at the Conferenzia World Global Pricing and Revenue Management Summit, held in London on October 23–24, 2025.
Simon Bräu, PROS Strategic Consultant, presented and led discussions with attendees throughout the two days, sharing valuable insights on the evolving landscape of pricing and revenue management.
Here are the Top 5 key takeaways from the event, with an emphasis on what today’s Pricing and Revenue Management leaders are discussing.
Top 5 Key Takeaways for Pricing and Revenue Leaders
- AI Must Be Central: AI is now a strategic priority in Pricing and Revenue Management roadmaps even if the organization hasn’t built out their full AI vision. AI is inevitable and it will be a firm requirement in the future. Making sure that any platform is scalable for AI on day 1 or, at worst, in phase 2, is now a pre-requisite and it is clear that organizations are prioritizing AI in their vendor evaluations.
- Stakeholder Alignment Is Critical: Successful transformation projects require early and active involvement from all relevant stakeholders. We heard numerous times from many different key notes and breakout sessions, that involving a wider team early in the design phase, makes AI adoption faster and a lot smoother
- Embrace Experimentation: Practitioners emphasized the importance of learning through trial and error, noting that mistakes are an essential part of making progress. All the sessions were open, and it was encouraging to hear about some mistakes made by organizations moving two steps forward and one step back. This must always be part of the plan—pricing and revenue management leaders share the common trait of not letting the fear of failure throttle enthusiasm.
- Change Management Depends on Relationships: Building trust and internal alliances helps ease resistance and accelerate adoption. Having an internal network of change agents is critical – many sessions spoke about how champions need to be in the field, listening to sales, and other teams, and gaining feedback, to ensure any solution meets their needs.
- Legacy Systems Are Holding You Back: There’s a strong push to move away from outdated legacy tools and platforms, embracing instead AI-first platforms that will be critical to enabling organizations to scale and, more importantly, outperform the competition.
Real-World Success: PROS Partner RHI Magnesita
We had two days of insight packed sessions, and one memorable highlight was Ravneet Singh, Global pricing Manager RHI Magnesita and a PROS Partner, who is leveraging the PROS Smart CPQ solution to enhance the way its Sales agent go-to-market. Ravneet spoke about how change management is a critical success factor to any project and how any global strategy needs to allow room for regional realities. Thanks, Ravneet, for some great thought-provoking takeaways!
Keynote Insights: The AI Step-Change
Finally, in our keynote expert session, Simon Bräu spoke to the step-change that AI has created across the technological landscape, convincing the room that AI is here and it’s reshaping the tech landscape. Simon then brought the talk back to Pricing & Revenue Management use cases, highlighting how Pricing Practitioners are leveraging machine learning and agentic AI to optimize pricing strategies, improve accuracy and automate workflows.
Diving into more detail, Simon outlined a use-case of the PROS willingness-to-Pay modelling, how this algorithm has moved beyond segmentation, predicting optimal offer prices by analyzing deal networks, customer behavior and price elasticity.
Final Thoughts
The two days were filled with rich discussions, practical insights, and networking with industry leaders.
PROS was thrilled to connect with pricing professionals from around the world and exchange ideas on the future of AI-powered pricing and revenue management.
Want to Learn More About PROS?
Discover how PROS can transform your pricing and revenue management strategies. Come and meet us at the EPP 19th Global Pricing and RM Summit 2025 in Amsterdam to see our AI-driven solutions in action and discuss your organization’s goals with our experts.
Frequently Asked Questions
The summit emphasized AI-driven pricing, stakeholder alignment, experimentation, change management, and replacing legacy systems with scalable AI-first platforms.
AI enables pricing optimization, predictive analytics, and automation, helping organizations improve accuracy, revenue growth, and decision-making across sales and pricing teams.
PROS Smart CPQ automates configure-price-quote processes, improve sales efficiency, and integrate AI insights to optimize pricing and enhance customer experience.
Engaging all relevant stakeholders early ensures smoother AI adoption, faster transformation, and better alignment with organizational goals.
Modernizing to AI-first, scalable platforms enable automation, better pricing decisions, and the ability to outperform competitors.
Strong relationships and internal change champions help overcome resistance, align teams, and accelerate adoption of new pricing strategies and technologies.
