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PROS Resources

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Margin Under Pressure: How Price Optimization and Quoting Are Reshaping Transportation & Logistics

Discover how smart pricing strategies and CPQ tools are transforming transportation and logistics by boosting speed, accuracy, and profitability in a volatile market.

BlogOmnichannel CommercePricing Strategy

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

AI Search Engines Are Here—Is Your Airline Ready?

AI is reshaping flight search. Discover how airlines can adapt SEO for ChatGPT, Gemini & more to capture direct traffic and high-intent bookings.

Blog

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.

Case Studies & Testimonials

SEO Strategies to Unlock Direct Sales Potential: Insights from Airline Leaders at Outperform

Learn how top airlines use SEO and airTRFX to boost visibility, capture high-intent traffic, and drive direct bookings with real-time, personalized landing pages.

Case Studies & Testimonials

Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.

Case Studies & Testimonials

Building Materials Industry at a Crossroads: Achieving Consistent Margins with Smart Pricing

Discover how PROS pricing solutions protect margins, drive value, and optimize operations for building materials manufacturers and distributors.

Blog

Europcar Mobility Group Drives Exponential Revenue Growth with the PROS Platform

Learn how Europcar Mobility Group achieves revenue growth by using the PROS Platform across their organization.

Case Studies & Testimonials

Collaborative Quoting: Minimizing Sales Friction for Better Results

Learn how collaborative quoting minimizes sales friction, boosts efficiency, and creates seamless digital buyer-seller experiences.

Blog

Rewiring MedTech for the Value Era: Why Digital Pricing Is the Next Frontier

Discover how PROS pricing and quoting solutions empower MedTech companies to thrive in a value-driven, AI-powered landscape.

Blog

Unlocking Intelligent Commerce with Agentic AI

Discover how PROS Agentic AI transforms enterprise selling with various autonomous agents.

Videos

Weathering Trade Turbulence in the EMEA Region

Explore smart commercial strategies to navigate trade turbulence. This white paper from PROS and Deloitte helps guide European businesses build resilience, drive growth, and adapt with agility in volatile markets.

White Papers

Transform Group Sales with PROS Group Sales Optimizer

Discover how PROS Group Sales Optimizer transforms group bookings for airlines and travel agents.

Videos

Rebate Management Solution Brief

Learn how integrating Rebate Management with strong pricing strategies results in better margins, long-term customer loyalty, and profitable growth that can scale with you.

Product Solution Information

Responsible AI: A Framework for Trust, Transparency, and Impact

Explore how PROS approaches Responsible AI with a focus on fairness, transparency, and explainability.

Videos

PROS Platform Travel Summer Release 2025

Discover how PROS Summer 2025 release transforms airline retailing with AI agents, dynamic pricing, NDC automation, and optimized offers for revenue growth.

BlogPlatform Releases

PROS Platform B2B Summer Release 2025

Discover the PROS Summer Platform Release 2025 with AI, CPQ, pricing, and rebate innovations to help B2B businesses outperform and exceed expectations.

BlogPlatform Releases

How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

See how Air China leveraged PROS solutions to triple connecting traffic and drive $3B+ in revenue.

Case Studies & Testimonials

Scaling Smart: How PROS Became Core to Cargill’s Sales Strategy

Discover how Cargill scaled pricing innovation and sales transformation with PROS as its digital backbone.

Case Studies & Testimonials

Drive Revenue Growth and Boost Margins With Smarter Pricing

Changing buyer behavior and market conditions are key to accurate pricing. Check out how Pricing Optimization and Management (POM) software can help optimize pricing and maximize revenue.

Ebooks

PROS Smart Price Optimization & Management Product Guide

PROS Smart Price Optimization & Management is helping enterprises drive serious revenue and profitable growth—our guide explains how it works.

Product Solution Information

Albtraum Bonus? Intelligentes Bonusmanagement im digitalen Zeitalter

Webinar für modernes Bonusmanagement: Mit KI und Technologie Vertrieb stärken, Komplexität reduzieren und Kunden überzeugen. Wenn du magst, kann ich auch eine Variante mit mehr emotionalem Appeal oder stärkerem Fokus auf KI erstellen!

Webinars

Hawaiian and the Lufthansa Group: Two Approaches to Airline Offer Optimization

Learn how Hawaiian Airlines and Lufthansa optimized pricing through willingness-to-pay and dynamic retail strategies. Explore key insights, tools, and lessons for success.

Blog

Customer Perspectives: The Power to Outperform

Discover how PROS customers across industries are connecting, innovating, and outperforming together.

Case Studies & TestimonialsVideos

Managing Tariff Complexity with PROS Price Optimization and Management

See how Essendant, SP Richards, and Direct Supply are using PROS to manage inflation and tariff complexity faster, smarter, and with greater control.

Case Studies & Testimonials

Voices of Innovation: Customer Perspectives on AI

Hear how PROS customers embrace AI to innovate, simplify, and deliver value faster than ever.

Case Studies & TestimonialsVideos

2025 PROS Customer Outperformer Award Winners

See how 2025 PROS Customer Outperformer Award winners are turning innovation into real results.

Case Studies & Testimonials

From Leg-Based to Leading Edge: SriLankan Airlines Elevates Revenue Strategy with PROS RMA

See how PROS RMA is powering O&D forecasting and smarter revenue decisions at SriLankan Airlines.

Case Studies & Testimonials

Rethinking Pricing, Margin, and Profits in the Food Industry

The industry brief for the food industry provides an overview of the state of the industry and introduces a framework guaranteed to drive revenue growth and profitability.

Product Solution Information
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