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ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Explore how ChatGPT flight search is reshaping airline SEO. Learn key sourcing differences from Google and how to optimize flight pages for AI-driven visibility.

Airline RetailingBlog

How an International Food Corporation Drove a 2% Margin Improvement with Real-Time, AI-Powered Pricing and Quoting eBook

Discover how a major food company improved margins by 2% with AI-powered pricing. Get insights to manage complexity, boost efficiency, and drive growth.

Ebooks

The PROS Platform for the Transportation and Logistics Industry

The PROS Platform for Transportation & Logistics explains how PROS helps companies in the T&L industry address the challenges of their end-to-end sales process.

Product Solution Information

Rethinking Pricing, Revenue & Profits in the Transportation and Logistics Industry

Industry Brief: Rethinking Pricing, Revenue & Profits in Transportation & Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.

Product Solution Information

Solving Sales Roadblocks: Practical Solutions for Manufacturing Pain Points

Discover how to overcome sales challenges in manufacturing with AI, CPQ, and efficient processes to close more deals.

VideosWebinars

How Food Manufacturers Can Win in the Age of Volatility

Discover how food manufacturers can thrive amid volatility with strategies for growth, modern pricing, digital transformation, and AI-driven margin protection.

Tip Sheets

The Dawn of a New Revenue Super Cycle: Featuring Insights from Forrester

PROS and a guest speaker from Forrester unpack the new revenue super cycle and how sellers can adapt to thrive in a smarter, more specialized B2B world.

Videos

Global Pharma Logistics Provider Modernizes Quoting with PROS

Global pharma logistics provider uses PROS to modernize quoting, automate workflows, and enable scalable, accurate global pricing.

Case Studies & Testimonials

Wilbur-Ellis unlocks new capabilities by expanding to PROS Gen IV AI

Wilbur-Ellis boosted margins 2%+ in under a year with PROS AI pricing, moving from spreadsheets to precise, real-time price optimization.

Case Studies & Testimonials

BORG Automotive Group turbocharges growth with PROS Price Management

BORG Automotive partnered with PROS to centralize pricing, boost efficiency, and drive growth with real-time insights and smarter price management.

Case Studies & Testimonials

Unlock the Power of Omnichannel Dynamic Pricing

Boost revenue and loyalty with PROS Smart Price Management. Automate dynamic, omnichannel pricing with precision, speed, and data-driven insights.

DemosVideos

Drive Revenue Growth and Customer Loyalty

Smarter revenue management with PROS: AI pricing, flexible subscriptions, and rebates to drive loyalty, boost growth, and streamline your revenue lifecycle.

DemosVideos

Margin Under Pressure: How Price Optimization and Quoting Are Reshaping Transportation & Logistics

Discover how smart pricing strategies and CPQ tools are transforming transportation and logistics by boosting speed, accuracy, and profitability in a volatile market.

BlogOmnichannel CommercePricing Strategy

One-Stop Travel: Maximizing Revenue and Loyalty with Vacation Packages

Discover how airlines like Spirit and United boost revenue and loyalty by bundling flights, hotels, and more into seamless vacation packages with PROS.

Case Studies & Testimonials

AI Search Engines Are Here—Is Your Airline Ready?

AI is reshaping flight search. Discover how airlines can adapt SEO for ChatGPT, Gemini & more to capture direct traffic and high-intent bookings.

Blog

Turning Clicks into Customers: Dynamic Campaign Marketing in Action

Learn how top airlines and hotels use PROS tools like airTRFX and airWire to boost ROI with dynamic campaigns, real-time pricing, and personalized experiences.

Case Studies & Testimonials

Boosting SEM Performance with AI: Best Practices for Smarter Bidding Strategies

Discover how airline leaders use PROS airSEM to optimize bidding, targeting, and spend—boosting SEM performance with smarter, data-driven strategies.

Case Studies & Testimonials

SEO Strategies to Unlock Direct Sales Potential: Insights from Airline Leaders at Outperform

Learn how top airlines use SEO and airTRFX to boost visibility, capture high-intent traffic, and drive direct bookings with real-time, personalized landing pages.

Case Studies & Testimonials

Building Loyalty That Lasts: How Leading Airlines Use Dynamic Campaigns to Convert and Retain Loyal Customers

See how PROS Offer Marketing solutions are driving measurable revenue gains and deeper customer engagement through loyalty.

Case Studies & Testimonials

Building Materials Industry at a Crossroads: Achieving Consistent Margins with Smart Pricing

Discover how PROS pricing solutions protect margins, drive value, and optimize operations for building materials manufacturers and distributors.

Blog

Europcar Mobility Group Drives Exponential Revenue Growth with the PROS Platform

Learn how Europcar Mobility Group achieves revenue growth by using the PROS Platform across their organization.

Case Studies & Testimonials

Collaborative Quoting: Minimizing Sales Friction for Better Results

Learn how collaborative quoting minimizes sales friction, boosts efficiency, and creates seamless digital buyer-seller experiences.

Blog

Rewiring MedTech for the Value Era: Why Digital Pricing Is the Next Frontier

Discover how PROS pricing and quoting solutions empower MedTech companies to thrive in a value-driven, AI-powered landscape.

Blog

Unlocking Intelligent Commerce with Agentic AI

Discover how PROS Agentic AI transforms enterprise selling with various autonomous agents.

Videos

Weathering Trade Turbulence in the EMEA Region

Explore smart commercial strategies to navigate trade turbulence. This white paper from PROS and Deloitte helps guide European businesses build resilience, drive growth, and adapt with agility in volatile markets.

White Papers

Transform Group Sales with PROS Group Sales Optimizer

Discover how PROS Group Sales Optimizer transforms group bookings for airlines and travel agents.

Videos

Rebate Management Solution Brief

Learn how integrating Rebate Management with strong pricing strategies results in better margins, long-term customer loyalty, and profitable growth that can scale with you.

Product Solution Information

Responsible AI: A Framework for Trust, Transparency, and Impact

Explore how PROS approaches Responsible AI with a focus on fairness, transparency, and explainability.

Videos

PROS Platform Travel Summer Release 2025

Discover how PROS Summer 2025 release transforms airline retailing with AI agents, dynamic pricing, NDC automation, and optimized offers for revenue growth.

BlogPlatform Releases

PROS Platform B2B Summer Release 2025

Discover the PROS Summer Platform Release 2025 with AI, CPQ, pricing, and rebate innovations to help B2B businesses outperform and exceed expectations.

BlogPlatform Releases