As global markets face increasing volatility and tariff uncertainty, businesses must adapt their pricing strategies to stay competitive and protect margins. In this exclusive webinar, pricing expert and PROS Chief Visionary Officer Craig Zawada, will explore how businesses can navigate tariff increases with confidence.

Get expert insights on:

• Adapting your pricing strategy to shifting tariffs
• Minimizing risk while maximizing profitability
• Staying ahead in an increasingly volatile market

Host

Craig Zawada Chief Visionary Officer – PROS Craig Zawada is the Chief Visionary Officer at PROS. A widely published author, Zawada is perhaps best well known for co-authoring The Price Advantage, which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing and Sales Practice at McKinsey & Company.

Related Resources

• Blog - Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy
• Blog - Navigating the Escalating Trade War: Advanced Pricing Strategies
• Blog - 6 Quick Pricing Wins to Manage Tariffs
• Blog - Pricing in an Uncertain World: How Walmart’s Caution Signals a Shift for B2B Spending and Strategies