Rebates have been around for decades, but for many organizations, their true potential remains untapped. Too often seen as administrative incentives, rebates are actually powerful levers for aligning customer behavior, protecting margins, and driving profitable growth.
In this webinar, Anoushka Shahane, Product Manager at PROS, and Hans-Peter Klug, Lead Strategic Consultant at PROS, shared how their teams uncovered the real challenges of rebate management, the critical insights that emerged through collaboration and innovation, and the tangible impact these learnings have delivered across pricing, finance, and rebate operations.
Throughout the discussion, you’ll gain practical insights that go beyond end-to-end rebate management to explore next-generation capabilities—like AI agents and intelligent nudges—that move beyond today’s status quo and redefine what’s possible in pricing and rebate optimization.
Discover how AI-driven innovation, automation, and transparency can transform rebates from a reactive process into a strategic growth engine that delivers sustainable value across the entire commercial ecosystem.
Speakers
Anoushka Shahane
Product Manager, PROS
Hans-Peter Klug
Lead Strategic Consultant, PROS
Full Transcript
Hello, everyone. I’m Alex from the Professional Pricing Society, and welcome to today’s webinar, Rebates Reinvented, the New Frontier of Growth through Integrated Pricing and Rebate Management. We’re excited to have you join us as we explore how companies are turning rebates from an administrative headache into a real growth driver, aligning pricing, sales, and customer value through smarter strategies and technology. We’re lucky to have two fantastic speakers from PROS leading today’s session.
First up is is Anoushka Shahane, product manager at PROS. She brings a fascinating mix of science and strategy with a PhD in cognitive and effective neuroscience and deep experience helping companies use AI to solve complex commercial challenges.
Joining her is Hans-Peter Klug, Lead strategic consultant at PROS. Hans has guided organizations across industries like chemicals, manufacturing, and oil and gas through major pricing and rebate transformation transformations, excuse me, bridging big picture strategy with real world execution. They’ve got an excellent session lined up, so let’s jump right in. Thank you both for being here, and the floor is yours.
Awesome. Thank you so much, Alex, for that awesome introduction.
Just to quickly reintroduce ourselves and talk a little bit more about our roles, my name is Anoushka Shahane. I’m a product manager. As Alex mentioned, I’ve been working extensively on our rebate management solution and more recently on our price management solution.
And I’m really excited to talk to you all today about how we think about rebates at PROS, some of the more investigative processes that we went through to develop our solution, and also, some of the things that you all should be keeping in mind as you navigate understanding your own rebate maturity.
Hans?
My name is Hans-Peter Klug. I’ve established and led pricing and rebate teams for different companies.
Some thirteen years ago, I joined PROS, the market leader in pricing, and help our customers to achieve significant revenue and margin improvement. Whenever I’m not spending time with our customers, I enjoy skiing or taking my dog on a walk. I’m really looking forward to today to talking together with Anoushka about rebates and our rebate management platform. And I’m certain that we that we can already share relevant experience from, a, my past role when leading a rebate management team as well as from some of our customers.
But to actually start, I would like to tell a little story. Once upon a time, there was a small company.
They had they will offer great products, fantastic services, and that went well. They have really good relationships with their customers.
To fuel further growth, they start offering rebates to some of their key customers.
If they achieve their jointly agreed turnover targets, they would get an incentive at the end of the year. The company is using Excel to manage and track these handful of rebates, which is really working fine.
But then the company grows. They have fifty agreements for hundreds customers, multiple tiers, different conditions, different deadlines, and payout periods.
Suddenly, what used to be manageable becomes chaotic.
Errors creep in. Timelines have been missed. Tracking becomes impossible.
Customers claims they are owed money, but nobody can find the agreements.
Also, they start questioning their payouts.
So Monica, our poor rebate manager, she constantly needs to dive into a chunk of spreadsheets. She needs to chase down missing data from various systems.
She needs to work days, nights, and weekends to regain the customer’s confidence and to somehow manage the situation.
So the morale of of this story.
Growth is really great until your tools that weren’t built for the job can’t keep up.
Awesome. Thank you, Hans, for that slide. So we want this to be as engaging as possible.
So we actually have a participant exercise for you all to do. So what we would like you to do is use this QR code or go to menti dot com and use the code that you see on the screen, and we want you to tell us what comes to your mind when you hear the term rebates. And we’ll give you all about a minute to enter some responses.
Okay. So we’re getting some interesting responses here, and you can see errors is the biggest one because that probably means it’s been entered quite a few times.
So some of the words we’re seeing are long wait, incentives, challenging, difficult, errors, burdensome, cumbersome, annoying. We’re also seeing some words that are, paybacks, discounts, useful, savings.
So it looks like the general sentiment is that while these are generally very useful for customer growth and loyalty, there’s a a big pain associated with them.
So let’s take that thread and and build on it.
So just to walk you all through what Hans and I have prepared for you all today, first, we’re gonna do a quick introduction on what our rebates and why they matter just to level set for our audiences and perhaps some of you who might be newer to rebates as a growth lever.
Then we’ll go into our three different phases that we took as an organization.
So first, our discovery phase. This was really understanding the rebate management challenge, and this was really talking to customers to understand what the pain points were and what our opportunities were.
Then in phase two, we have our innovation stage. So these are the critical insights that were emerging from our customers.
And we’re going to leave you all with a set of questions that we all think you should be asking yourselves when thinking about your own rebate maturity and, potentially investing in, pricing software.
The last phase is transformation readiness. So what we have as key elements for a successful rebate transformation.
So once you have the, foundation of rebates and want to start using rebates as a growth lever, how do you then get your organization ready to do that?
So let’s jump right in into some really fundamental concepts, and let’s start at the very beginning. So first, Hans is gonna walk us through what a rebate even is in the first place.
So we actually looked at Wikipedia and said, okay. What what actually is a rebate? And they basically define it as a rebate is a form of a buying discount, and it’s amount paid by way of either reducing, return, or refund that is paid retrospectively. It is basically a time a type of global sales promotion that marketers use primarily as incentives or supplements to to product sales.
So rebates are also used as a means to in a citizen price sensitive customers into purchasing a product.
And you might be wondering, well, why do businesses use discounts versus rebates? So let’s double click into why rebates exist in the first place and what the mechanics are. So first, let’s talk about discounts. So you have a discount where the agreement starts and then discounts are applied right there, and the agreement ends so the customer gets those immediate savings.
So some of the pros here are that it’s really improving cash flow and simplifying budgeting. It’s pretty easy to administer and track, and customers generally prefer seeing those instant savings versus having to wait for a future payment.
The cons though is that it’s really hard to change discounts once they’re given, and you don’t have much ability to influence future customer behavior.
On the other hand, we have rebates. Rebates are agreed upon and then they’re paid out at the end if some criteria is met during the interim period.
So the major pros here are that it’s linking payment to performance goals, and it’s allowing you to create some type of complicated structure in the agreement that creates some strong conditionality of multiple actions So they have to do all those things in order to get their payout. So this helps you control behavior, and it’s also helping you as an organization administering the rebate, helping with cash flow. So this is in the in the context of sell side rebates.
It’s also more difficult for competitors to know what your real prices are. So this is key because it helps you maintain a little bit of privacy and sensitivity.
The big cons, though, is that it creates a lot of complexity when tracking, and this can also lead to disputes. So this can lead to a lot of accounting variances, especially when you have to be very judicious about what your reporting structures are.
And you have to keep in mind that if you’re going to be paying this out at the end, you better make sure that it’s the appropriate amount that’s getting paid out, and forecasting this can also be difficult.
So we wanted to visualize a little bit where do do discounts and rebates. It’s very simple. In in that very simplistic price waterfall, we start off a list price. There are there’s one multiple rebates, which basically take them to the invoice and net price. And after the net price, there there are some of invoice elements, and rebates is one of them that takes them to the net net price. So this is really just a short visualization where do rebates sit.
I just wanted to talk a little bit, again, what are rebates really used for? In my mind, there are really three main elements. On the one hand side, it’s you can steer your customers. Anoushka mentioned that already.
You can give some specific targets to your customer. That could be, hey. You gotta achieve a certain revenue. You gotta achieve a certain quantity.
It can also steer customers towards buying a broader set of products or focusing on on a specific product line. The second element, which is quite important, especially right now that prices are getting more and more transparent, you don’t want your competitors to really know your your exact invoice, With rebates, you can disguise those little those prices a little bit, make sure there is some sensitivity or some secrecy in in those true net net prices, would makes it would makes it harder for your competitor to understand the market price and to basically price against you. The last thing, it actually adds to sales just another just another tool in their toolbox to negotiate with their customers.
Instead of just negotiating on discounts, they have another way of of really motivating customers to buy from you and to buy what you want that they buy from.
Absolutely. So now let’s dive into that first phase, which we’re calling our discovery phase. And to talk a little bit more about this process, we had two co innovation partners that we worked with very closely and also spoke with many other prospects and customers to solicit their insights and feedback. And this allowed us to understand their days in the life of rebate management.
We spent a lot of time with their pricing, finance, rebate teams, and operations, you name it, to really understand the breadth and depth of, details in the day to day workflows to capture what we called the rebate management challenge.
So the interest the interesting thing is they the pain points when working with rebates that typically center around three different areas. The first thing is when planning the rebates. So when so which rebate types? So what are the the targets that you should send set to a customer? It needs to be achievable, but it it shouldn’t be unachievable, but it shouldn’t be just table stakes because in this case, you would would just give money away.
When planning them, you need to be able to to create some scenarios to simulate the potential incentive structures and the likely payout.
You also need to make sure that the pricing strategy and the rebate strategy, they go hand in hand so they don’t compromise each other, but they complement each other. And last but not least, you need to be able to forecast and and accurately forecast the accruals and payments and make sure it really makes sense that that you don’t hit any any floor margins. The second area that typically is a big pain point is once they are they are active, once your sellers are out offering those those rebates to their customers, how can you get efficient and and quickly get the approvals on those rebates? You need to have some analytics that allow both the sellers and your team and potentially even the customers to quickly understand where where are they, how much more do they need do they need to make to in order to reach a rebate or to reach a certain tier in the rebate.
You need once those rebates are in place, you want some analytics to understand was it effective, was it efficient. Next time when I wanna offer a rebate to the customer, do I wanna do the same thing, or do I need to adjust it? And you also, later on, it’s and it’s crucial to pay out on time. When your customers have a year end rebate, it’s crucial that at the beginning of of January, they already get the incentive you owe them.
That creates trust, that creates happy customers. The last thing, and this is this was part of that that story that we told earlier on, is the scaling. So while you can easily manage five rebates in Excel, Excel is a great tool, but it’s not made for enterprise wide rebate management. So it’s it’s crucial that you have systems in place, that you have rebate management platform, that you have data integration that seamlessly provides the data at the at the tips of your rebate management managers.
You need to have automated systems in the background that basically suggest the payments to to the rebate manager that you only need to take it off rather than having to compute everything in in in line as again, it’s work it will work for five customers, but not for five hundred or for five thousand. Last but not least, you wanna have some communication and tracking of the in incentives so that that accruals are on are correct and accurate, payouts are correct and accurate, and that basically across all of your IT systems, everything is in sync.
Alright. So now that we’ve gone through these overarching pain points that we identified with our customers, we’d love to hear from you all. What challenges do you face the most with your current event management?
So at this point, we’ve tried our best to group these, and I understand that, you know, this some of them might go above and beyond these three categories, but we have six options here, planning, administering, scaling based off of what Hans just described. All of these, none of these, or perhaps you don’t use rebates yet and you’re still figuring all this out. So I’ll give you all about a minute or two to to fill this out.
Alright.
So it looks like most of our pain points are around administering. We’re also seeing challenge planning and scaling, all of the above. So it’s looks like these are pretty accurately summarizing some of the challenges that we all experience in our organizations.
So the net of of this first section is really just that rebates are powerful, but rebate management can be onerous.
So as we understood the challenges with rebate management more and more as we talk to our customers, it was very clear to us that the foundational infrastructure needed to be able to support complexity was there.
But that said, end to end rebate management isn’t quite enough these days.
We also need software that can support rebate strategies and beyond what customers are doing today, and that’s where we think AI agents, AI nudges, alerts become really powerful players.
And this is basically allowing you to go not just beyond your spreadsheets, but have your software do a lot of the work for you to proactively identify opportunities and things to be looking into.
So let’s go through some of these more these other insights that we harnessed from our customers.
So first and foremost, finance and pricing alignment was key from that was our first big insight. So right now, we’ve seen that rebates are generally pretty siloed part of the process. And this is not just in terms of software where you have a pricing software or you have your Excel for pricing and then a separate set of Excels or a separate pricing software for rebates. So this is just not not just from your the way you have your tools built, but also even the way your teams are set up. So having that pricing, finance, rebates, everybody coming together was key.
Two and, of course, many questions are emerging from these critical insights, but I only chose two for you all to to take home with you. So the first one is what is your accrual accuracy? The reason why this is important is because we’ve heard a lot of customers come telling us that they really have a challenge with keeping track of what that customer is owed depending on the transactions that they have.
From there, it’s also really challenging for finance to have the information they need for budgeting and planning, and having things be really off is problematic Even in the context of vendor vendor rebates, for example, where you’re expecting a really big payout from a rebate, that can really throw things off as well.
The next critical insight is that rebate structures can be really complex and therefore challenging to track. Now this dovetails from the accrual question as well, but it also has a more foundational piece, which is how are you even setting up your rebate structures in the first place?
Are they really simple structures where if you buy ten thousand kgs of cement, you get a two percent revenue back? Or are you able to do more sophisticated things where if you have a minimum threshold of cement, you have a minimum threshold of roofing materials, You also want there to be some type of training. And, therefore, you’re able to do more sophisticated, complicated rebates in order to get a higher reward.
From there, how are you capturing revenue leakage? Now this is a pretty general and pretty big question. But the lens that I’m coming at it right now is, let’s say, that a customer says, hey. You owe me this much money at the end of your rebate period.
Are you able to back that up and say, hey. Actually, we don’t we actually owe you this much. Or are you saying, okay. You know what? Because you met some of the conditions, we’ll give you the entire thing and, we’ll give you the entire payout.
So having really strict conditionality prevents a lot of revenue leakage.
This also leads really clearly into this third one, which is customer communication and transparency was a gap.
We had one customer come to us and say that about six months after a rebate validity period was over, they had a customer knocking on their door asking for a million dollars in rebate payouts that they were expecting.
However, because they didn’t have the right accrual and tracking information, they didn’t have a way to back it up and say, no. We can’t we can’t provide that payment because of these different conditions that were not met.
So this begs two core questions, which is do your customers know how much to expect at the time of payout? And do your customers dispute how much they are owed?
So this again, brings in this piece of transparency.
Are your customers able to see along the way of how much they’re how much progress they’ve made and how much they are owed and how much more they have to go to be able to achieve the rebate?
And in addition, if that does not match what their perspective is, are they just are they having any kind of disputes with you and challenging what they’re actually provided at the end of the period?
Last but not least, you have missed insights that can lead to revenue leakage and slipped opportunities. So this is really where AI becomes a powerful player. How do you nudge your customers when they’re close to achieving rebates? How do you let them know, hey. You’re only ten thousand dollars away or a thousand dollars away from this from this tier, and if you do that, you’re gonna get this big rebate. That’s a big opportunity for you and for us.
And, also, are you alerted for opportunities to capitalize on? So is there probably another, customer or a vendor that you’re working with who you can be negotiating a better rebate with?
So when we were developing our solution, we took these critical insights and realized that there are both operational and strategic benefits with the rebate management solution.
So let’s first start with the operational. The first thing in operational is holistic visibility. So being able to view all your rebates in one place.
From there, you have consistent patterns. So having all of your rebate types, whether they’re sell side, buy side, whatever it may be, have a similar pattern of instantiating, tracking, evaluating, and payments is also key for your new for your newer players as well.
The next thing is comprehensive digitization. So having automated accruals, performance tracking, and payouts for seamless tactical execution end to end is key.
And last but not least, in the operational aspect, we have our collaboration portal. So having some kind of mutual source of truth among your channel partners, whether it’s sell side, buy side, to share the accruals and performance in real time, that is going to allow you to minimize disputes and increase some type of resolution velocity because you have the ability to tell your customer, hey. You have transparency at all times during the rebate period.
But like I said before, end time rebate management is not enough these days. We need to be also thinking about the strategic aspects as well. So what can a rebate management solution do for you?
First, you can optimize rebates.
So defining the optimal rebates, so the optimal thresholds, the structures, how your attainment criteria should be set up, that is one huge value add.
The second is opportunity insights. So leveraging data driven nudges can allow you to negotiate better rebates and terms as well. And keep in mind that this doesn’t just apply in the context of, something quantitative, but it could also be, better terms and conditions as well.
Then you have cross functional alignment. So having everything housed in one place, all of these things that we discussed in the operational category, it’s allowing pricing, finance, and operations as well as executives develop give gives them the opportunity to develop growth plans with three hundred and sixty degree understanding, and it allows them to see interdependencies and your cumulative financial impact. And that’s one of the core parts of having rebates and pricing integrated on one platform natively.
And last but not least, being able to respond to market chips, competitor actions, supply chain disruptors is going to be really key for when you want to be able to model and simulate changes across multiple rebate types. So like we said earlier, one of the benefits of rebates is that it’s masking your your pricing.
And so not only will it help you mask your price, but you can also simulate and and revise your strategy depending on what’s going on in the landscape.
Now I’m gonna hand it off to Hans who’s gonna talk more about transformation readiness.
Hans?
Hans, if you’re talking, I can’t hear you.
Oh, for some reason, I was I was on mute. Thanks thanks, Anoushka. Sorry for that. So I was I was thinking a bit about how our companies how can we make companies successful?
What are the key success criterias to really embark on a rebate journey. It covers both on the one hand side from organizational standpoint, what needs to be set up in for the rebate program to be successful. And secondly, on the rebate itself, how do they need to be structure, up, and organized in order to be accepted and really achieve what you plan to be doing? There are eight different steps that I came came up with.
Let me start with the first one, which is adoption planning. You need to create process workflows, runbooks, as well as the support structures to make sure those rebates are being supported from a the planning phase, the execution phase, the negotiation phase until payout and after the payout until review is done to say, okay. Was it successful? What do I learn out of that for for the next time I’m gonna gonna do that rebate site?
The second thing is, like in any big project, you really need your stakeholder support. All the internal internal stakeholders need to buy in. Typically, it it is finance, it’s sales ops, and it’s sales. Those are the the three main pillars.
But depending on your specific company, it might be different ones.
It also very importantly needs to be supported by top management. Only if if somebody from top management is really involved and is really driving that, it really tends to be successful.
The third one is you need to have clear measurable KPIs to measure your success.
Those KPIs need to be aligned with your corporate goals.
And once you achieve them, even if if if it’s a small achievement, you gotta celebrate those early wins to really start that avalanche of of having it in in the company. In terms of rebate itself, the first thing is they need to be meaningful.
If there is no money or very little money, it’s not relevant to the customers, and they won’t won’t act towards your your goals. And it’s just luck if they achieve it or not.
Sec as a next step, they really need to be fear.
Only fear systems are are are being accepted. And the key things, it’s also it needs to be measurable from both sides. So the customer needs to understand where where am I. Am I on track to achieve my rebates? And, ideally, the data is aligned between the customer and you.
As a next one, they need to be comprehensive. It’s clear and understandable. We I’ve been working with some customers. They had significantly complex rebates. So with multiple criteria that the customer had had to meet. And in the end, the customers didn’t understand what they need to do in order to achieve it. Nobody was really achieving those those targets, which which was leading to significant unhappiness.
As a next step, they need to be efficient. So a swift execution is key. So first of all, to really communicate to the customer, maybe on a regular basis, this is where you are. This is where you should be right now. This is actually what you need to achieve to reach the goal or reach the next tier and so on. And very importantly, you need to pay out very quickly after the rebate has ended.
Otherwise, customers will be unhappy. Potentially, they they would start deducting the money they believe you owe them. So it’s gonna be a big mess. So, therefore, again, efficiency and execution is key.
And last but not least, a change management. A new system or a new approach is only successful if the users are a trained and secondly, adopt the new way of working. So and, again, that comes back to the stakeholder support only if if everyone buys in and everyone is using the system and and the new process as planned, it’s gonna be successful. So those are really the eight elements of a successful rebate transformation, adoption planning, stakeholder support, success metrics.
Rebates need to be meaningful, fear, measurable, comprehensive, efficient, and all of that needs to be supported by change management.
Awesome. So, hopefully, by now, we’ve left you with a couple of questions to be thinking about for your own organization in terms of what work challenges and opportunities are, some questions to be thinking about when investing in rebates offer or what your current rebate maturity is, and what the operational and strategic benefits can be. And then once you’ve made that plunge into the rebates world, what do you need to do for transformation, to be ready and successful?
So with that, I’ll open it up to q and a.
Seems we have we have the first question. So thanks, Alex. Does your solutions port the user only in creating the rebate? One big element is also accruing in one on time and accurate payments. So, Anoushka, do you wanna take that?
Yeah. Sure. So, no, our customer does not only support the user in creating rebates. We also support accruing an on time accurate payment, so end to end. We developed our accrual engine, which basically says if you have three different criteria, so you have to have a minimum of a hundred thousand kgs of cement, you have to hit thirty three thousand in January, thirty three thousand in February, and thirty three thousand in March. And you have to purchase something from the roofing category through the ecommerce channel. Let’s say you have those three criteria, we have the ability to track all of the transactions that match those three criteria and have them accrue toward this rebate such that you have a accurate rebate accrual.
Good.
Next question.
Can a rebate contain more than one criterion that’s that a customer needs to comply with? For example, a target revenue for a specific product group plus a product train.
Yeah. I can take this. Yes. Absolutely. So we have the ability to and and or.
So what that basically means is that if you have a rebate line, and in that rebate line, you have the three criteria that I just mentioned. That’s a good example. So a minimum of a hundred of a hundred thousand kgs and then thirty three thousand for each month in the validity period and also the roofing. You have basically those three criteria, and you those are automatically ended together.
So you have to meet those three in order to get the incentive, in order to get the rebate payout. But you can also have the ability to have independent structures. So rebate lines are are how we define, different structures within a rebate or a collection of of rebates, independent rebates that you can give to a given customer.
And that gives you the ability to be very flexible with the way you structure your rebates across your business.
Wonderful.
Here’s the next one. Can you auto create rebates for a group of customers, for example, for all of the wholesale customers?
Yeah. Curious to know exactly what you meant by auto create, but, yes, if you select a customer’s segment, for example so you say, I wanna create a rebate that’s gonna be applied to everyone in this geography or everyone that’s a retail customer, everyone that’s a wholesale customer. That’s very easy to do when you’re defining the way you want your rebate to be.
And the way we have this outlined in our solution today is through something called rebate programs, and then you have the ability to track the individual rebates for each wholesale customer within that rebate program. So then you’ll be able to see how is that rebate program performing, and then also for all of the rebates that have been created within that rebate program, how are each of those performing as well. So, yes, the a rebate program can auto generate the rebates for a set of customers that fit that customer criteria.
Wonderful.
So the next one seems to be in govern governors and and pools and authorizations. So we have different business units which with vastly different rebate requirements. Can your solution support that?
Yeah. And, Hans, you can probably speak to this as well. So right now, our rebate solution works very similar to how our price management solution works such that we have many like, an entire organization using our price management solution in different business units, and they all have slightly different ways of functioning.
And our rebate management solution would be operating the exact same way for your organization such that they only have certain certain roles, but only have access to whatever they have access to.
So, Hans, do have anything else to say? Because it it’ll work very similar to the rest of our platform.
Yeah. So, again, our our solution, our platform has been built for for global organizations. So we have we have many large global enterprises that use our solution. And, clearly, we have the the governance in in place. We have roles and responsibilities so that that track, for example, which rebate is visible in which business unit or in which country, what who is allowed to do what, and we we’re doing the the the tracking in in the solution as well.
Do we have any more questions?
We seems to talk about integration. We’re using SAP for finance. Can you integrate into SAP?
Yes. Yes. We are built to support SAP connection with no problems. So we can really go ahead.
Sorry, Anoushka. Clearly, yeah. Absolutely, we we can do that. A pricing solution or rebate management solution would not be anything without integration of of other systems that we’re fully integrated into your into your IT environment. And, frankly, due to the strong presence of SAP, probably some I would say, maybe seventy percent of our customers are SAP customers.
How do you envision the AI nudge communicate the level of closeness to achieving the tier or the target?
This is a great question, one that I’m really excited about. So the way we’ve envisioned this for our product, is coming up next year, early next year, is, you will basically get these toast tabs, basically, that will tell you, hey. This customer is, you know, within one percent or five percent of achieving their rebate tier. Send them a nudge and and let them know that if they if they achieve it, they’re gonna unlock this rebate tier or they’re gonna make meet their rebate requirement. And so that would be within the rebate management portal, but then also we would have have that hooked up to your email as well depending on what your settings configurations are.
So, basically, what the AI is simply doing is going in and seeing what customers are, paired with different rebates and how close they are depending on their individual performance, and then, what alerts are needed and what nudges are needed for you as a seller. And a lot of that will be configurable as well depending on, what your preferences are as a business.
Can I share a summary of this presentation on LinkedIn? This is great insight for the agricultural rebate that I’m a subject matter on.
I think it’s as long as it’s okay for by PPS. Yeah.
Alright. Thank you so much, Anoushka and Hans. I think that is it for the questions. It should be totally fine for Donald to share a share a summary. We definitely want to keep the conversation going, and any other insights and perspectives are definitely appreciated by the audience.
We hope everyone enjoyed today’s session. I definitely did. This is I always tell everyone, like, this topic pricing is so out of my realm. I do marketing and social media, to hear all the intricacies all the time.
It’s so interesting. But we definitely hope the audience that you are leaving with some new ideas and new confidence as you approach rebate management. Another thank you to our presenters. We hope everyone has a great afternoon.
Thank you so much for being here, and we look forward to seeing you during our next session.
Thank you.
