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Preisstrategien: Die Nachteile von Listenpreisen

  • Created: April 9, 2021
  • - Updated: April 9, 2021
PROS Inc.

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.

Warum Listenpreise keine solide Kalkulationsgrundlage darstellen

Listenpreise sind gute Anhaltspunkte für den Einstieg in Verkaufsverhandlungen. Sie basieren in den meisten Fällen auf:

  • dem geschätzten Endverbraucherpreis (z. B. dem Preis eines Bremsbelags in der Autowerkstatt) oder
  • dem Cost-Plus-Pricing, dem kostengetriebenen Ansatz zur Preisfestlegung, der sich nicht unbedingt dynamisch an Lieferantenkosten anpasst

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