3 Lessons Airlines Can Learn from B2B Pricing Strategies

Dr. Michael Wu,

Having only just started to get back on its feet from the pandemic, the airline industry has recently been hit with new challenges to recovery.

Global flight schedules have been ravaged by cancellations, delays and disruption due to numerous factors, including staff strikes. In July, one Monday alone saw airports around the world recording more than 25,000 flight delays and 3,100 cancellations.

Despite the difficulties airlines are experiencing, travelers remain keen to fly. However, the significant disruption to travel behavior caused by COVID-19 remains persistent. Remote work has enabled many people to relocate closer to one’s family and support network, requiring less travel to see loved ones. Moreover, working from home also shifted more educational and business engagements online, further reducing the need for business travel.

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